With an aim to bridge the gap between academic rigor and industry relevance, Management Development Institute Gurugram (Gurgaon) one of India’s leading B-schools, organized a Research Seminar by Prof. V Kumar, Editor-in-chief, Journal of Marketing, Georgia State University on “How to conduct a Rigorous and Relevant Research” on 26th April 2017.
Much concerned to improve and indulge in intensive research domain and in order to build a research centric culture and foster excellence in academic research MDI Gurugram organized the Research Seminar. The seminar organized for Management Faculty across institutions in NCR of Delhi was aimed at bridging the gap between academic rigor and industry relevance. Through this initiative, MDI Gurugram envisions to expand its role of Academic Citizenship and promote management research from India.
Prof. C. P. Shrimali, Acting Director, MDI Gurugram while addressing the audience said “As a teacher if I am not a researcher, I am not justifying to my profession. The objective behind rigorous and relevant research should not only be knowledge creation but also knowledge dissemination”.
Talking about the seminar Prof. Radha R. Sharma, Dean Research, MDI Gurugram said “Rigorous and relevant research is the need of the hour”.
Dr. Kumar has also been selected as one of the exclusive “Legends in Marketing”. His research work is compiled and featured in the “Legends in Marketing” Series, as a 10-Volume Collection by Sage Publications in 2012 with commentaries from scholars worldwide.
Elucidating the importance of research Dr. V. Kumar discussed sample of studies that showed how both rigor and relevance can be achieved. He shared that relevance starts with the origination of the ideas and the rigor is brought in the execution of the idea. The process of research begins with how research can be conceptualized as an embedded research; wherein the companies actively participate with the scholars in generating the required insights.
Research studies focusing on B2B, and B2C as well as interdisciplinary studies were also exemplified during discussion. The importance of do’s and don’ts the researcher should keep in mind while submitting a paper to scholarly journals. Then finally, a compelling case was presented, explaining why you should send your papers to the Journal of Marketing.
The seminar witnessed participation of around 50 plus delegates from top institutions like IIT, FMS, IIFT, IMT and many others from across Delhi/ NCR. MDI Gurugram through this no profit cause has tried to provide a platform to the faculty members across Delhi/ NCR on how to do meaningful research.
MDI Gurgaon is one of the top ranking business schools in India with a vision to be a ‘Global Business School’. The institute integrates knowledge, research, industry experience and international exposure to offer comprehensive programmes. It is the first Indian Business School and second in Asia to get international accreditation for its courses from ‘Association of MBAs’ (AMBA), UK. MDI is also South Asian Quality Systems (SAQS) accredited by AMDISA in 2005. Various surveys have consistently ranked MDI amongst the top B-Schools of the country. The PG Programmes in Management offered by MDI are recognized and accredited by the All India Council for Technical Education (AICTE) New Delhi. Its PGPM has been awarded A Grade by the National Board of Accredited All India Council for Technical Education.
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