Five national finalists namely IIM- Ahmedabad, SJMSOM of IIT - Mumbai, two teams from NMIMS, Mumbai and SCMHRD – Pune will compete to win the coveted contest. The winners of the National Finals will get an opportunity to go to Paris to participate in the 16th International Finals and compete with students from across the globe.
The finals of the contest will be held in Mumbai on Monday, March 10 at NMIMS University.
Held every year, L'Oréal Brandstorm provides a platform for the students to showcase their creative talent. The competition is a high-involvement HR initiative which spans over 9 months engaging the student community and the professors through rigorous elimination rounds. The students take on the role of 'Brand Manager', analyze existing L'Oréal brands and present their innovative strategies to a panel of L'Oréal managers.
This year, each team of three students has to analyze & prepare a presentation on the case study of a brand, which this year is 'Capital Soleil', VICHY Laboratories, Active Cosmetics Division, L'Oréal.
Talking about the objective of this contest, L'Oréal says, "L'Oréal initiated 'Brandstorm' in 1993 with 2 fundamental strategic priorities: to identify and attract the best branding and marketing talent, and to contribute to the world of academia by using the medium of the existing brands to create a simulation environment for the students to learn in."
