And "office locale and convenience of commuting" is a primary criteria for accepting and keeping jobs. 80% of the youth gave "Corporate/Brand image" high priority while choosing a job. These are some of the trends emerging from a survey "Why youth pick and chuck jobs" by TeamLease Services, India's largest staffing company. The survey is part of a TeamLease series of surveys to understand "India's new world of work".
According to the survey, most respondents agreed on 'Future Career Opportunities' being an important aspect. At the same time, 'Job Profile' was highlighted as the next most prominent criteria for talent attraction. A large number of respondents agreed that "Growth Opportunities" and "Job profile that matches future career plans" did form an integral factor to promote longevity at the organization.
Says Surabhi Mathur, General Manager, Permanent Staffing, TeamLease Services, "The survey captures some of the implications of the youthification of India's workforce and their changing view of employment. Today's youth has higher aspirations, is more impatient, has more choices and does not view employment as a relationship but as a transaction. This "taxicab relationship" has important consequences for Corporate India's strategy and tactics for recruiting, retention and talent development"
Report findings suggest that office locale and convenience of commuting have emerged as primary criteria for accepting and keeping jobs amongst the younger generation. Further, survey notes that stress over job security compels young employees to look at 'better job opportunities elsewhere'. This, coupled with work-life imbalance, is key contributors to employee disengagement.
'Unmet expectations'/ 'promises not kept' are also large contributors to employee 'disenchantment' and ultimately, attrition.
Surprisingly, marriage and entrepreneurship are low on list of Indian urban youth. According to the survey, "Marriage" and "Starting own business" are least considered reasons for leaving the company.
"Financial Independence" and "Supporting Family" continue to be drivers for youth taking up employment. A vehement disagreement on "Materialistic Needs" being reasons to take up jobs was unanimous.
Apart from polling youth, the survey also quizzed HR executives. Taking about the implications of the survey on corporate hiring, Teamlease says, "The changing HR domain draws new parameters for measuring success. Ability to attract the best talent (at the most competitive salaries) and successful retention of employees is now the all consuming mantra for all HR Managers. But is there really a synergy between "expectations" and "aspirations"? Are organizations aligned to the changing needs and desires of the younger lot?"
While many commonalities exist between the youth and the HR community such as stress laid on 'Workplace Environment', 'Future Career Opportunities' and 'Job Profile', the difference of opinion lies in factors like 'Flexibility of Time and office travel time', 'Social Status' and 'Low Compensation' reflected in the detailed survey.
Surabhi Mathur adds "With the growing concept of "made-to-order" jobs and sky-rocketing aspirations of youth today, the HR fraternity's challenge increases manifold. Moving from 'administrative surveillance' to 'strategic engagement' is and will remain the key parameter to success."
A structured questionnaire was administered by global research firm Synovate for TeamLease using a mix of telephonic and computer-aided-telephonic-interviewing (CATI) technology to two types of Target Groups: Youth below the age-group of 25 years across eight major cities (Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai and Pune) for a sample size of 443 and HR Heads across the cities (Bangalore, Chennai, Delhi, Hyderabad and Mumbai) for an indicative sample size of 52.
TeamLease Services is India's largest Staffing Company with over 74,000 employees on the rolls, presence across 470 locations with 24 offices in India.
