XLRI signs MOU with German University for student and faculty exchange programmes

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MBAUniverse.com News Desk |
July 24, 2016
XLRI has signed an Memorandum of Understanding (MOU) with University of Muenster, Germany for Student Exchange, Faculty Exchange, Joint Research Projects and Joint Development Programmes on October 1, 2008.

The MOU was signed by Dr. Manfred Krafft, who heads Marketing Centre Munster (MCM) at Munster University, and the Chairperson of International Relations, Prof. Jittu Singh, at XLRI. XLRI is the first B-school partner for Muenster School of Business Administration and Economics in India.

Dr. Manfred Krafft from University of Muenster, Germany addressed the student's of XLRI on the occasion of signing of the MOU between the two universities. He delivered a presentation to XLRI students regarding the courses and programs offered by Muenster.

The University of Muenster, established in 1780, is located in the Muenster city of Germany. It is primarily a student city with a 1200 year long history and was recently recognized as the 'Most Liveable City in the World' by International LivCom. The University, which is third biggest in Germany, with over 40,000 students, is also one of the most renowned universities of Europe. It has 15 schools and 130 programs ranging from Anglistics to Zoology.

The Muenster School of Business and Economics which offers management education has four divisions in Business Administration, Economics, Information Systems and Economic Education. The Business Administration division is further sub-divided into the centres for Accounting, Finance, Marketing and General Management. The school offers Bachelor, Master's, Executive and Doctoral programs in each of the above functions.

Dr. Krafft, a distinguished professor in marketing function, also talked about his latest research based on 'Customers as a source of Innovation'. He highlighted out the increasing trends among successful companies like Texas Instruments, Microsoft, Volvo, Amazon and Google to leverage their customers for product innovation .This has not only resulted in reduced costs for new product development but has also ensured products which are more aligned with the societal needs.