India's leading business news channel CNBC-TV18, along with India's leading management portal MBAUniverse.com and global research agency TNS, is ready to announce the CNBC-TV18 'A of B Ranking' on Saturday, November 8, 2008.
The 'A of B Ranking' has drawn wide support from B-schools, Recruiters, MBA-students, Alumni and MBA-aspirants. In fact, with participation of 100 B-schools and over 7500 stakeholders, this is fast emerging as India's leading B-school Ranking -- in its debut year itself.
The B-school Ranking will be unveiled during a special programme on CNBC TV 18, to be aired at 1.30 pm and again at 7 pm on November 8.
The 'A of B Ranking' uses a unique methodology that seeks responses from multiple stakeholders: B-schools Directors & Deans, Recruiters, Alumni and MBA-students. CNBC TV18, research agency TNS and management portal MBAUniverse.com have developed the methodology using extensive inputs from academicians, recruiters and management students.
Research teams reached out to close to 100 B-schools across the country to conduct a data-intensive survey seeking responses and validations from B-schools on over 100 parameters.
Alongside, as part of the study, an online perception survey was also carried out where students, recruiters and alumni can vote for their favorite B-school. The survey was hosted by MBAUniverse.com.
CNBC-TV 18 is India's No.1 business medium and the undisputed leader in business news. It delivers quality and involved audiences that comprise a comprehensive viewership base greater than similar offerings in the business space across all media. The channel's benchmark coverage extends from corporate news, financial markets coverage, expert perspective on investing and management to industry verticals and beyond.
MBAUniverse.com is India's leading management portal, reaching out to over 300,000 management students, young executives, HR managers and academicians. In a short span of 18 months, it has gained thought-leadership by partnering with knowledge organizations like CII, FICCI, IIMs, IITs and others.
TNS is the world's largest Custom Market Research company. It provides marketing information delivered by Global Industry Sector expert consultants, innovative research expertise, in 80 countries worldwide.
So watch CNBC TV 18 this weekend for having the first look at India's finest B-schools! Stay tuned to MBAUniverse.com for highlights from the Rankings.
