The conference aims to bring together researchers and academicians from across the world and provides a unique opportunity to the marketing professors in India and abroad to share their ideas with some of the best in the world.
"Being the only Conference on this subject, over the last five years IIMA has been able to provide a platform to several professionals and academia to contribute to the thought process in the areas relevant to emerging economies. Out of 257 entries received this year, 95 selected papers would be presented at this conference. With participation from marketing professors and practitioners from 18 countries, the conference is a global event at IIMA," said Prof. Samir Barua, Director, IIMA.
The conference is supported by Infosys and Professor Labdhi R. Bhandari Memorial Fund, IIMA.
The conference has received 257 abstracts (as against 206 in 2007) from 18 countries (Australia, Brazil, Fiji Islands, Finland, France, Germany, Indonesia, Korea, Pakistan, Portugal, Sharjah U.A.E, Sultanate of Oman, Turkey, Vietnam, United Kingdom, U.S.A and India). These abstracts have undergone a rigorous double blind reviewing process by 67 marketing professors from reputed universities across 15 countries. 95 papers (as against 74 in 2007) are scheduled for presentation, of which 21 papers are from abroad and the rest from India.
Professor John Dawson, University of Edinburgh, UK, would deliver the keynote address on "Models of Retailer Internationalization, Processes: Critique and Implications for Emergent Economies", on January 8, 2009 at the RJMCEI Auditorium, IIMA. Prof Dawson is actively involved in research activity into a number of areas linked to innovation in retailing. Professor Dawson is the Professor of Marketing at the University of Edinburgh, Professor of Retail Studies at the Institute for Retail Studies, University of Stirling, Visiting Professor in ESADE, Barcelona, and also Distinguished Professor, University of Marketing and Distribution Sciences, Kobe, Japan. He is a Fellow of Royal Society of Edinburgh.
The Conference would be attended by about 225 participants. Some of the companies who are likely to be present include Inorbit Malls, DRDO, HSBC, Glaxo Smithkline (USA), ICICI Prudential Life Insurance Company Limited, ING Vysya Life Insurance, Johnson & Johnson Medical, Elecon Engineering Ltd, SAIL, RKWIUL-Wadhawan Holdings (P) Ltd and Management Solutions.
"We are very happy to witness the increase in participation in this conference over the year. With an acceptance rate of less than 50%, it ranks among the best conferences of the world. The participation of industry professional is an added feather to the event. We are thankful to Infosys for joining hands in our endeavour", said Prof Piyush Sinha and Prof. Prathap Oburai, Faculty in the Marketing area at IIMA and Members, Conference Co-ordination Committee.
