Branded as 'The Prep Guide', the company plans to make the service available across all telecom operators.
According to an EnableM, the current emphasis would be on general vocations and towards preparation for all management examinations. It is a comprehensive module catering to all learning requirements for an MBA training program. 'The Prep Guide' will have an English Zone, Math Zone, Logic & Reasoning and Must Know which caters to general knowledge area. According to EnableM, the highlight of this module is the Community Zone, which will facilitate a lot of interaction with and within the student community.
Amit Zaveri, COO, EnableM, said, “Learning through mobile is still at its nascent stage and with the growing usage of mobile phones, we thought this would be the most opportune period to tap this market. Our endeavor is to supplement the current learning methodology using technology and simplifying the learning process for the student.”
Commenting on the objective of the tie-up he said, “With this tie-up, we are trying to help MBA aspirants by making the possibility of learning on the move a reality.”
The service will work as a supplementary learning aid and will allow taking quick tests on specific subjects, access wordlists/ flashcards, quick tips on math and logic etc. The interactive nature of the medium makes it possible to provide quick and personalized feedback from the trained faculty of IMS. Further, a student will also get help to figure out eligibility across institutes and universities in and outside the country. Eventually, this service will also facilitate greater interaction within the student community.
Mr. John Gabriel, head of marketing, IMS, says, "Mobile devices permeate the MBA aspirant group. Given the depth of penetration and usage of this device, we thought it logical to empower the aspirants through 'prep on the move'.”
IMS is a career counseling and test preparation brand with a portfolio of products ranging from Test-Prep: CAT, GMAT, GRE to career counseling to admissions consultancy to educational consulting to career-focused publications.
EnableM is a wireless solutions company offering functional products and content. Their focus has been on adding value to the end-consumer’s experience. Their offerings include innovative social networking and utility-based applications space.
