Mr Prakash was assisted by Mr Jai Kumar, Finance Analyst. The duo took an interactive session on 'Value Chains – Basics of Beverage Industry'. This session was past of a new FMS initiative -- 'Corporate Academic Partnerships’ (CAPs). The session was held on August 31.
FMS says that CAPs program is an initiative to bridge the gap between the industry and the academia. It is aimed at building a strong symbiotic relationship and supplementing the current pedagogy with a practical perspective, says FMS. CAPs will have series of modules and lectures in partnership with leading organizations.
MarkSoc - the Marketing society at FMS, Delhi the first step in this series by organizing this seminar in association with Coca Cola. The focus of the session was to illustrate to the students how the principles of Financial and Management Accounting and Corporate Finance are applied to real life situations in the beverages industry and how economic models are built around various products and packages.
Mr. Ravi Prakash also dealt with new product economics and illustrated the kind of financial analysis that organizations perform before making investment decisions around new products. In course of the discussion, he elaborated on the cost structure of a Coke bottle and the distribution of profits made by different players in the value chain. Thereafter, he dealt with launching of a new product by explaining the key factors like Initiative Risk, Success Ratios, Future Costs, Monte-Carlo Simulation, etc. The entire discussion was based on a case study approach.
FMS says that there were valuable take away and enthusiastic response of the students made the session a success.
