Harvard Business Review South Asia is targeting Indian leaders and B-Schools.

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Amit Agnihotri
Columnist & Author, MBAUniverse.com
Updated on July 24, 2016
The Boston-based Harvard Business School Publishing Corporation (HBSPC) collaborated with the India Today Group to publish the South Asian edition of the Harvard Business Review (HBR).
Harvard Business Review South Asia is the 12th edition of the business magazine and the first English edition besides the original American one. The other 10 editions are translated versions of the original edition. The contents of HBR are largely the same as the original US edition, although advertising is regional.
HBR South Asia is priced Rs 750 on the stands; internationally, it is priced at $16.95 (approximately Rs 1,075). However, plans are afoot to launch several subscription offers and special schemes for academics.
The November issue features Harvard Business School professor Rosabeth Moss Kanter on innovation, Wharton professor Michael Useem on governance and HBS professor Andrew McAfee on information technology.
HBR South Asia was launched in Mumbai on October 16. The event featured a panel discussion with Thomas Stewart, editor and MD, HBR, and CEOs of India’s leading companies. Stewart said that the entry into India was imperative because India is the world’s second fastest growing economy and has a dynamic business thread running through it.
Worldwide, HBR is acknowledged as a leading monthly magazine that covers best management practices and thought leadership. Founded in 1922, the magazine has pioneered publishing for the academia and business fraternities by offering them expert insights in the fields of management and leadership practice in a usable format. Some of the ideas published in ‘HBR’ have had a wide-ranging impact on management thought and strategy at leading corporations and been the source of inspiration and debate worldwide. Key among these are Renee Mauborgne and Chan Kim’s ‘Blue ocean strategy’, Pankaj Ghemawat’s ‘Regional strategies for global companies’, Clayton C Christensen’s ‘Disruptive innovation’, Jim Collins’ ‘Level-five leadership’, Michael E Porter’s ‘Five forces of competition’, CK Prahalad and Gary Hamel’s ‘Core competence of the organization’ and Robert Kaplan and David Norton’s ‘Balanced scorecard’.