IMC Awards 2013 gets enthusiastic response from top B-schools; Last date June 20

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MBAUniverse.com News Desk |
June 19, 0678
The Indian Management Conclave Awards 2013 has received enthusiastic response from management institutes with top B-schools including IIMs, NMIMS, SPJIMR, BIMTECH, TAPMI, IFIM, FMS-BHU and over 50 other Management institutes nominating their initiative fo
B-schools will be awarded for their cutting-edge ideas and innovative practices on Demand Management, Curriculum Development, Delivery Model, & Industry-Academia collaborations.

The Indian Management Conclave Awards 2013 has received enthusiastic response from management institutes with top B-schools including IIMs, NMIMS, SPJIMR, BIMTECH, TAPMI, IFIM, FMS-BHU and over 50 other Management institutes nominating their initiative for the Award.

The last date for Nomination for IMC Award 2013 is June 20. An eminent jury will select B-school initiatives which will be awarded at 4th Indian Management Conference & Awards 2013 to be held on August 2nd & 3rd in New Delhi.

Starting this year, Indian Management Conclave (IMC)- India’s biggest MBA Educators’ gathering organized by MBAUniverse.com, will award B-schools for their cutting-edge ideas and innovative practices on Demand Management, Curriculum Development, Delivery Model, & Industry-Academia collaborations.

All India Council for Technical Education (AICTE) has announced its support to Indian Management Conclave 2013, as a platform for enhancing quality of Indian MBA education. AICTE Chairman Dr SS Mantha, who will be delivering keynote address at Indian Management Conclave (IMC) Conference, has also asked “all AICTE approved institutions to participate in the event and also Indian Management Conclave programme.”

The 4th annual Indian Management Conclave 2013 is themed on ‘Enhancing the value of MBA’. The theme aims to explore how the different stakeholders can add more value to the Indian MBA education to make it more relevant and sustainable.

Speaking on Indian Management Conclave (IMC) Awards 2013, Dr Rajan Saxena, Vice-Chancellor, NMIMS & Jury member, IMC Awards 2013 said, “For some time now management schools have been caught in a bind with low enrolments and restrictive regulatory environment often forcing schools to seek legal recourse. Many management schools today face threat to their growth and survival. What can help at this stage is not smart marketing but innovations in programmes and pedagogy and academic processes. Indian Management Conclave (IMC) Awards will bring to fore the story of B Schools that have innovated. Hence we shall have some good case studies to learn and grow our schools.”

IIM Kozhikode director Dr Debashis Chaterjee, who is also in the jury panel for IMC 2013 Awards, said, “I am happy to support this initiative to highlight quality cases. We will be able to find new genius through the process.”

“There has been significant growth in the number of B-schools in India in last 5-6 years, but the average quality of B-schools has emerged as a big concern as well as a challenge for the MBA education sector. Initiative like IMC Award 2013, will help identify good practices and initiatives that can be adopted by B-schools to add value to their management programmes,” said Dr Pritam Singh, Director General, International Management Institute (IMI). Dr Singh is also a jury member for IMC Awards 2013.

The Conclave will have two key components IMC Conference & IMC Awards.

IMC Conference 2013:

The 2-day IMC Conference, to be held on August 2 & 3, will consist of Keynotes by Management thought-leaders, Panel discussions, Case-study presentations by IMC Award Winners, and Workshops by partners like AACSB International, EFMD/EQUIS, Harvard Business Publishing amongst others.

Confirmed keynote speakers include Mr Vineet Nayar, Vice Chairman, HCL; Dr SS Mantha, Chairman, AICTE; Dr Michael Luger, Director, Manchester Business School, UK; Dr Zhou Lin, Dean, ACEM, Shanghai Jiao Tong University, Shanghai.

IMC Awards 2013:

Starting this year, IMC Awards will be presented to B-schools & Universities for their cutting edge case-studies/initiatives on IMC themes. The IMC Awards have evoked a very positive response from all stakeholders. IMC Jury Members include Dr Debashis Chatterjee, Director, IIM Kozhikode; Dr. Devi Singh, Director, IIM Lucknow; Fr. E. Abraham S.J., Director, XLRI, Jamshedpur; Dr Pritam Singh, DG, IMI & Former Director IIM Lucknow; Dr Rajan Saxena, Vice Chancellor, NMIMS University, Mumbai; Dr Sesha Iyer, Director, S P Jain Institute of Management & Research, Mumbai.
The B-schools & University MBA Departments are sharing their successful initiative on one or more sub-themes below:

Theme 1: Effective Demand Management: Developing successful engagement programs & finding niches
With shrinking demand in MBA market, many B-schools have encountered problems of generating enough applications for their programme. Amidst this crisis, many B-schools have successfully engaged with MBA Aspirants in different ways to create interest in their programmes. They have created strategies to keep their programmes in high demand. So, what is B-schools’ strategy of effective demand management in areas like:
- Growing Exam Franchise
- Marketing & Promotions
- Social Media Marketing
- Developing New Market & Building new campus in different locations
- Targeting new segments & designing segment specific programmes

Theme 2: Improving Core Product: Revisiting the Program Architecture
A typical MBA program structure is based on series of ‘core courses’ and ‘electives’. In a fast changing world, where theories disappear as fads every season, what needs to be taught in an MBA Classroom is a critical decision. Ethics, Sustainability and social-sensitivity are the new buzzwords in a crisis-ridden world. So, which possible innovation has B-school explored in areas like:
- Selection of Core Courses
- Development of New Electives
- Creating Leadership Development programs
- Innovation in curriculum development
Theme 3: Improving Core Product: Innovations in Curriculum Delivery
Alongside the traditional teaching methods, such as class-room lectures and seminars, B-schools are also committing themselves to case-based and student-centered learning. Of late, there has been greater emphasis on field visits & experience based learning in B-school pedagogy. So, what are the innovations in curriculum delivery that B-schools have implemented in areas like:
- Case Study based approach
- Field Learning like market visits
- Mentorship Programs
- Small Team Projects
- Simulations & Labs
- Global Immersions (student & faculty exchange)/ International Term abroad

Theme 4: Effective Industry-Institute engagement
Undoubtedly, B-schools are engaging with industry in different ways – from curriculum redesign to developing industry driven center for excellence. So, what are the programs that B-schools are implementing to effectively engage with industry, such as:
- Curriculum development through proper industry consultation
- Industry engagement in delivery model
- Comprehensive industry exposure through Summers
- Developing Center for Excellences to create industry-relevant research & knowledge

Nominations open till June 20
All B schools & University MBA Departments have been invited to share their successful initiative. The initiative must be at least 6 month old, but not older than 24 months. There is no fee for submitting nominations. B-schools can nominate their initiatives in multiple categories.

Stay tuned to MBAUniverse.com for more news and updates on IMC Conference & Awards 2013.