B school Ranking 2015: Research Methodology brings the credible output

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Amit Agnihotri
Columnist & Author, MBAUniverse.com
November 24, 2014
Credible B school Ranking Survey plays a very important role in helping the candidate to decide which B school he/she should opt for
Ranking Survey Team at MBAUniverse.com has been very sensitive towards both the aspects: methodology and data

India has around 4000 MBA/PGDM programs offered by six different types of B schools. Prospective students after scoring a high percentile and getting shortlisted by different B schools are confused which programs and which B school they should choose to pursue their MBA/PGDM programs. The credible B school Ranking Survey plays a very important role in helping the candidate to decide which B school he/she should opt for. 

 

Research output is as credible as the Methodology used and the Data behind it. Understanding that MBAUniverse.com B-school rankings survey is used by 100,000+ students for selecting B-schools to apply and take admission, Ranking Survey Team at MBAUniverse.com has been very sensitive towards both the aspects: methodology and data.
 
The 13 IIMs, 283 other PGDMs,  B-schools in Public Universities & Private Universities, unless weighed on harsh and transparent Ranking methodology may not provide correct assessment of the respective B school and the prospective students will remain confused.
Rely on Credible Rankings

 

Numbers of B school rankings have come up claiming a better process in the country but they create more confusion and are not carried out with the substance of facts. As such their transparency may not be treated as credible enough to guide the students about the real ranking of the B schools.  These are only a few credible B-school rankings in India that are playing an important role by ranking these B-schools.

 

The leading B-school rankings by MBAUniverse.com, Business Today, Outlook & Business World provide a transparent Research methodology to rank the leading B schools after taking into consideration number of parameters based on their real time data which are also cross checked before publishing the final B school Ranking.

 

Ranking: Reasearch Methodology

 

It is very important to know what methodology has been used by the organization to arrive at the ranking. If the organization is not credible enough the entire ranking process may prove to be misleading and farce. If the organization is not able to use the Input, process and output methodology, the ranking may not be credit worthy.

 

Although the results from each ranking may be different due to the reason that they are based on different research methodology, the top B schools weighed on different parameters will however be ranked at almost similar position.  A snapshot of the key ranking parameters and weightages adopted by different reputed and credible ranking organizations is given below

 

MBAUniverse.com: Ranking survey methodology

 

As ranking B-schools involves quantifying a lot of qualitative information, it is very important to ensure that any subjectivity or bias is not allowed to creep in. Across all phases of the project, adequate precaution is taken to ensure that the ranks are based on data, and not merely perceptions. MBAUniverse.com ranking parameters are framed into questions and grouped into three broad components: Input (Quality of students); Process (covering Faculty, Curriculum & Pedagogy, Accreditation, Research) and Outcome (Placements).

 

The Input score includes Quality of student intake as measured by parameters like CAT Cut off scores, work experience. Process score includes Faculty, Academic Infrastructure & other parameters. The Output score is weighed on Final Placement, Academic output like Research Papers and so on.

 

It may be noted that MBAUniverse.com has been the first B-school ranking to use Input-Process-Output methodology and raw data disclosure since its first survey in 2010.

 

Business Today: Ranking Methodology

 

Business Today adopts 5 different parameters to arrive at the final B school Ranking. The maximum weightage is awarded to Learning Experience at the B school, followed by selection process, Future orientation, Placement and the last one is Living experience at the B school.

 

Outlook: Ranking methodology

 

Outlook ranking survey is focused on the B schools that run Government recognized full time management programmes and have a legacy of minimum 5 years. The maximum weightage is awarded to placement, followed by academic excellence, selection process, Personality Development & Industry exposure. Infrastructure and facilities have lowest weightage in awarding ranking 2015 to the B schools 

 

Business World: Ranking methodology

 

Business World has ranked 166 B schools on different parameters and weightage awarded to them. The maximum weightage is based on placement followed by Intellectual Capital, Infrastructure and Living experience, Industry Interaction, pedagogy. Besides the ranking scores included the sum of objective and perceptional scores.

 

How to use B school Rankings

 

Number of candidates appear in one than one management entrance exams. Those who appear in CAT also prefer XAT, IIFT or NMAT or all of them. In case the candidate is shortlisted and converts the call for admission, the problem of selecting the right B school begins. A good B school ranking helps there to guide the candidate well.

 

Following are the key points that the candidate has to remember before relying and using a B school ranking to choose the right B school

 

→ Credibility of the organization conducting and publishing the B school ranking

 

→ Research Methodology used

 

→ The output arrived at by using the key factors like Input-Process and Output

 

→ Using the data based ranking will give you a clear picture instead of using the perception  based ranking

 

Stay tuned to MBAUniverse.com for more updates on B school Ranking