"Accept failure as a part of life": Amul MD Sodhi to 403 graduating students at BIMTECH `s 27th convocation

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MBAUniverse.com News Desk |
April 6, 2015
BIMTECH celebrated its 27th Convocation at the Greater Noida campus in the evening on April 4, 2015 with Mr R S Sodhi Managing Director Amul as the Chief Guest.
"Accept failure as a part of life. Fear of failure limits one`s activities. Accept it as an opportunity to begin afresh after imbibing lessons from failure" R S Sodhi

"Accept failure as a part of life. Fear of failure limits one`s activities. Accept it as an opportunity to begin afresh after imbibing lessons from failure”  The 403 management graduates of the Birla Institute of Management Technology start their corporate journey with these words of wisdom spoken by Mr RS Sodhi, Managing Director of Amul, at BIMTECH’s 27th Convocation held at its Greater Noida campus in the evening on April 4, 2015.

 

“Be passionate about your work. Shed impatience to focus on long-term goals and follow a value system built on integrity,” said Mr Sodhi exhorting 403 young management graduates to adhere to strong work ethics from day one on the job.  

 

He urged the youth not to despair, if they are not successful in the short run, as the experience gained out of failure is equally valuable, citing lessons learnt while working closely with Dr Varghese Kurien who founded Gujarat Cooperative Milk Marketing Federation.

 

Mr AK Agarwala, member of the BIMTECH Board of Governors, shared that with this batch of graduating students the BIMTECH alumni has now crossed the 5000 mark.

 

In a digital world where terms B2B and B2C are common Mr Sodhi said that Amul was in the C2C (from Cow to Consumer) business where strategy and execution were equally important. Calling himself the Doodhwala (milkman) to the nation’, a sobriquet first used for Dr Kurien, Mr Sodhi said that leading a Rs 31,000 crore cooperative owned by 3.5 million farmers meant sourcing milk at ‘as high as possible’ prices from the famers and serving it to consumers at the most reasonable rates. This is a paradox in the corporate doctrine of success.

 

He recounted how as a school boy in the 1970s he had to queue up to buy rationed milk in Delhi. Today India’s milk consumption has tripled despite tripling of population, thanks to the white revolution initiated by Amul.  

 

Mr Sodhi who transformed  'Amul' from a trusted Indian brand to a preferred global brand paid a tribute to the late Dr Sarala Birla, who founded BIMTECH 27 years ago and established it as a center for management studies and research.

 

In his report director Dr Harivansh Chaturvedi said that currently, 61 research scholars are pursuing Ph.D. programmes and 16 are undergoing Fellow Programmes at BIMTECH. Congratulating the 2015 passing out batch he said, “From now you will be part of our global alumni community and we shall take great pride in your future achievements, big and small.”

 

Seven high achievers-Jigyasa  Gautam, Mahima Kapoor, Dibyanshu Tripathi, Devanshi Pathak, Ritika Jain, Aggyapal Singh and Shruti Singh—were awarded gold medals. The packed hall had over 750 students, academicians, recruiters and alumni.

 

About BIMTECH

 

Birla Institute of Management Technology (BIMTECH) was established in 1988 under the aegis of the Birla Academy of Art and Culture, and supported by Birla Group of companies. Late Dr (Mrs) Sarala Birla, till recently chairperson of Birla Academy and Mr B K Birla, chairperson of B K Birla Group of companies are the founders of the business school.

 

The Board of Governors comprising eminent people from industry is headed by Mrs Jayashree Mohta, Vice Chairperson, Birla Academy of Art and Culture, Kolkata.

 

BIMTECH‘s fully residential campus is a mini India with students from almost all states of the India, and also from other countries. It is this mix of nationalities, cultural backgrounds, academic and professional experiences that make BIMTECH one of the most exciting and enriching business schools in the country. Bimtech’s long held belief that global managers should have cross cultural training has become a practice across the globe today.

 

BIMTECH’s highly conducive academic environment includes learning from experienced academicians with rich industry experience, interaction with strategists from industry and professionals from manufacturing and services industry, exposure to the international universities and firms, and a strong, globally dispersed alumni network.

 

The institute ranks among the Top 10 Private B-Schools listings announced by CNBC-TV18, Business Today, MBAUniverse.com, National HRD Network and People Matters among others.

 

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