Prof Jagdish N. Sheth for branding of products at home; interactive session at IMI New Delhi

| 04 Aug 2015 0206 IST

IMI New Delhi recently organized interactive session at the institute with Professor Jagdish N. Sheth, the Charles H. Kellstadt Professor of Marketing and Strategy at Emory University
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Great need and opportunity in branding the products such as rice, lentils, vegetables exist in India and entrepreneurs have been trying for a long time to do the same Prof Jagdish N. Sheth

International Management Institute (IMI) New Delhi recently organized interactive session at the institute with Professor Jagdish N. Sheth, the Charles H. Kellstadt Professor of Marketing and Strategy at Emory University. Prof Sheth visited IMI New Delhi on July 16, 2015 and took interactive session on ‘Emerging Trends in the World of Business’.

Dr. B. A. Metri, Dean Academics welcomed Dr. Jagdish Sheth with bouquet of flowers and Dr. Abhishek Nirjar, Dean Executive Education and International Relations formally introduced Dr. Sheth to the audience. The Director General of IMI New Delhi, Dr. Bakul Dholakia along wih IMI faculty and students were present at the valuable session.

Beginning the session, Dr. Sheth briefly mentioned about his career that started in 1962 when he went to United States as an MBA student where he became a professor in 1963. In his interaction Prof Sheth categorically spoke about the new middle class of people, ‘The call-centre couple’, and highlighted the fact that India was changing faster than what people thought.

Speaking about the generation gap that existed even between the elder and the younger siblings of the same family, Prof Sheth shared “Young people don’t want to buy non-branded clothes”. According to Prof Sheth ‘Great need and opportunity in branding the products such as rice, lentils, vegetables exist in India and entrepreneurs have been trying for a long time to do the same”. He said “The biggest outsourcing is not IT services, it is at home and this value addition is never computed”.

Taking the interactive discussion to the great potential and opportunities lying in Rural India, he said, “The buying power has shifted from the metro to the non-metro.” Highlighting the fragmented condition of the Indian market, Prof Sheth emphasized the need of organized market in India.

He appreciated the top telecommunications companies of India and said that it was a great decision on their part to invest in technology and help connect and subsequently awaken a potential global leader. The role of technology in the abolishment of corruption was a matter of great national importance.

Switching the discussion at the global scene, he talked about relationships that currently existed between USA, China and India and how India was becoming more and more important on the global front. He highlighted the importance of inter-dependence in the global economic scenario and re-enforced the presence of bodies such as the BRICS Bank and the Asia Infrastructure Investment Bank.

International Management Institute (IMI), New Delhi was established in 1981 in collaboration with IMI Geneva (now IMD, Lausanne). IMI is India’s first corporate sponsored Business School with sponsorship from corporate houses like RPG Enterprises, Nestle, ITC, SAIL, Tata Chemicals, BOC and Williamson Magor. Over a period of time in the last 33 years the Institute has acquired a global status. IMI follows international standard curricula in its programs, which has been enriched by its academic collaborations with International Institute for Management Development (IMD), Lausanne (erstwhile International Management Institute, Geneva); Faculty of Management, McGill University, Montreal, and Manchester Business School, U.K.

IMI’s educational programs are recognized by All India Council for Technical Education (AICTE) and Ministry of Human Resource Development, Govt. of India.

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