MICA Ahmedabad has collaborated with Talentedge, one of India’s top interactive learning solution companies, to offer students an industry-first PG Certificate Programme in Marketing and Brand Management. The 4 month programme has been designed by MICA, India’s premier management school for strategic marketing and communication to provide students a comprehensive view of various practical and applicable aspects of Marketing and Brand Management.
Commencing on October 28, 2015, the course entails 2 hours of study on weekdays and includes lectures from eminent faculty and industry experts from India.
Online course
Sharing the importance of on-line programme Mr. Aditya Malik, CEO & MD Talentedge said, “With most companies in India or abroad, paying emphasis to how they market their brand in the dynamic environment, our one of its kind programme promises to bring a global perspective to understanding Marketing and Brand Management in the contemporary times we live in. The collaboration with MICA gives us the assurance and credibility to offer this programme to those aspiring to hone their professional expertise in this lucrative field. With the accessibility of the programme online, students can gain valuable knowledge on brand marketing and management practices irrespective of geographical location to sharpen their skill set and build future career prospects.”
Students can enjoy a real classroom experience in a virtual environment with seamless technology and access the live online interactive lectures at a broadband connection of 512 kbps. The fully online programme offers a user-friendly technology interface that allows active interactions with fellow students and faculty.
Participants can also request for on-demand access to the recorded sessions, in case they miss the lectures. Talentedge’s cloud campus will be instrumental in delivering a superlative virtual learning experience by giving students access to programme presentations, projects, case studies, assignments and other reference material.
Eligibility
Graduates from a recognised university in any discipline from India and abroad as well as working professionals who aim to upgrade their industry knowledge can enroll for this programme. On successful completion of the programme, students will be awarded with a certificate from MICA.
How to apply
Students can get admission by registering online
Course fee
The programme is priced at Rs 50, 000 plus taxes.
Relevance of course
The unique and student-friendly programme offered by MICA and Talentedge, is highly relevant in a country that is witnessing a steady evolution in standards of living and spending power with the luxury market pegged to see growth worth US$ 18 billion by 2017 in categories including fashion, automobiles and fine dining. Leading organisations seek bright and skilled professionals who can take their brand initiatives forward in the competitive market. The programme will enable young graduates and professionals in tapping the rising demand for talented marketing professionals and will also help the industry by creating a large pool of trained human resource in this sector.
Falguni Vasavada-Oza, Professor, MICA commented, “At MICA, we are extremely excited to launch the PG Certificate Programme in Marketing and Brand Management and our collaboration with Talentedge. Their interactive learning technology and the way they are approaching higher education in India is certainly going to change the face of education.”+
Set up in 2012 Talentedge is an innovative learning solutions provider. It is an ISO: 9001-2008 certified company with the vision is to change the way India learns. With an aim to extend education to all, universal reach through an interactive digital platform – Direct to Device, the learning is empowered by technology. With over 700,000 learners, the aim is to inspire a ‘Now You Can’ vision for each learner at every step of his/her way. By changing the way India learns Talentedge aspires to bring a meaningful difference to careers and businesses.
MICA, Ahmedabad is the first residential institute in the country dedicated to creating Leadership in Strategic Marketing and Communication. The B school aims to assure delivery of Strategic Marketing and Communication solutions to the industry, government and community. The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. MICA is a premier school that focuses on strategic marketing and communication.
Related Article
MICA admission 2016: Application volume 3 times more; Registration deadline on Dec 4
Ours is the Best kept secret in Indian management education; Dr Atish Chattopadhyay, Dean, MICA Ahmedabad
MICA Ahmedabad : Announces admission 2016; MICAT 2016 in CBT form on Dec 13; registration starts Sep 10
MICA commences new batch for PGDM-C 2015-17; registers greater academic diversity in class rooms
Dr Atish Chattopadhyay, new dean of MICA Ahmedabad: pledges to make MICA a global institution
MICA starts admission process for its Flagship PGDM-C 2015-17 batch; registration to close on January 18, 2015
Stay tuned to MBAUniverse.com for more updates on MICA
