The conclave would discuss factors behind dwindling brand loyalty and what should be done to regain loyalty from consumers

Markibrand ’09, the annual marketing conclave organized by the Faculty of Management Studies Full time MBA (Management of Services) programme is to be held on September 5, 2009, at The Faculty of Management Studies, University of Delhi – South Campus. This year’s theme for the summit, being held at one of the top business schools of India, is ‘R.I.P: Brand Loyalty: In Search of Resurrection’.

“In the current era of choice and information overload, it is important to understand the significance of ‘brand loyalty’ as a concept in the marketing fraternity. There has been a continuous erosion of brand loyalty over the past few years and very few brands can claim consumer loyalty, and fewer customers who might be willing to go that extra mile for a specific brand,” an organizing member of the FMS event said.
 
The member added that the conclave has been organized as an effort to answer questions to whether brand loyalty should be taken seriously by those associated with marketing. “The speakers would delve on the factors behind dwindling brand loyalty and what should a marketer do to regain loyalty from his consumers. By introducing speakers from different fields of the industry and from top business schools in India, a diverse and well-studied perspective is sure to emerge,” he said. The event seeks to bring together marketing gurus and MBA students from different business schools on the same platform.

Some of the prominent speakers who will share their knowledge and experience with the students of the business school include Tarun Puri, MD & GM, Nike India; Anupam Vohra, MD, Kellogg’s India; Manmeet Vohra, Director-Marketing, TAG Heuer; Punit Modhgil, Director-Enterprise Marketing, Microsoft; Prasad Narasimhan, CMO, Virgin Mobile; Manishi Sanyal, GM-India, LVMH Watch & Jewelry; Rajiev Grover, Director-Mobility & Consumer Marketing, Hewlett Packard; Anil Manan, VP, McCann Erickson; Prakash Dharmarajan, President, Ogilvy & Mather; and MS Gadhok, Category Head, RTE Division, ITC.

MBAUniverse.com is the ‘Official Management Portal’ for the event, which will offer valuable insights from seasoned marketers as well as provide a wonderful learning experience.
 
Others who are expected to participate the event are Sameer Satpathy, Head Marketing-Consumer Product Business, Marico; Prakash Bagri, Director-Marketing (South Asia), Intel; Santosh Desai, CEO, Futurebrands; and Avinash Pant, Director-Marketing, Coca Cola.