BBA Ranking Introduction

After publishing the 3rd edition of its MBA Ranking 2013, brings All-India Ranking of the BBA/BBS/BBM institutes, the first-ever such an exercise in the country. This Ranking aims at guiding BBA students, who don't have an objective benchmark to decide which BBA program to choose.

The ranking will guide more than 100,000 BBA aspirants and help them decide for admissions in 2013.

Dr Bakul Dholakia, noted management educationist and former director of IIM Ahmedabad; Dr R K Shukla, former director of NCAER; and Prof VK Khanna, former HoD, Shaheed Sukhdev College of Business Studies, Delhi University, were part of the advisory body that oversaw the entire process.

Speaking on the Ranking process, Dr Dholakia said,

“The survey methodology and the findings have all the good qualities. The whole exercise has been very well done by team. I congratulate them for doing an excellent professional job.”

Describing the rationale behind publishing the BBA ranking, Amit Agnihotri, chairman of, said, “While lakhs of students take admissions into hundreds and thousands of BBA programs every year, there exists no yardstick to identify top institutes and their programs. In the absence of such a yardstick, students fall prey to heresy. Also, if a definitive yardstick is in place, the entire BBA ecosystem will benefit by attracting better quality of students and recruiters.”

The initiative launched by has received accolades and support from senior management educationists.

Dr Madhukar Angur, chancellor, Alliance University, said, “Launching India's 1st BBA ranking is an excellent initiative by While undergraduate management education is a respected domain in the West, it is much neglected in India. We must not ignore under graduate management education in India.”

Dr Indira Parikh, president, FLAME, Pune, and former dean of IIM-A, said: “Yes, we need a benchmark for ranking BBA programs in the country. A credible ranking will help develop the BBA education sector, and will also spread awareness about the career choice.” BBA Ranking is based on a unique methodology that covers ‘Inputs', ‘Processes' and ‘Outputs' of a program. A comprehensive questionnaire covers these data points. The rankings are completely based on ‘data', and have no ‘perception' surveys. research unit collected data from all well-known universities & colleges across the country to give the ranking a holistic nature. Following the collection of data, the same was analyzed by a specialized data analytics firm under the guidance of the survey advisory body.

The BBA ranking by offered an opportunity to all the colleges and universities to get their BBA programs evaluated by an organization that has created a niche for itself so far as the Indian management education scenario is concerned. The ranking aims not only to guide aspirants to choose the right institute but also help B schools attract better talents.

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Advisory Body

Dr. Bakul Dholakia
Former Director, Indian Institute of Management - Ahmedabad and Padma Shri awardee

Dr. Bakul Dholakia is currently an advisor to the Adani Group. Prior to joining Adani Group, he was director of IIM Ahmedabad. He has 40 years of professional experience including 34 years at IIM Ahmedabad. In 2007, Dr. Dholakia was awarded Padma Shri in recognition of his distinguished services in the field of education.

Dr. Dholakia occupied the Reserve Bank of India Chair from 1992 to 1999, served as the dean from 1998 to 2001 and as the director of the Institute from 2002 to 2007. Dr. Dholakia has been a major motivator and a guiding force behind numerous initiatives & expansion of activities at IIMA. His vision and strategic leadership have contributed to IIMA's enhanced international image and global recognition. He is widely recognized for his contribution to management education in India.

Dr. Rajesh Shukla
Former director, NCAER Center for Macro Consumer Research

Dr. Shukla is one of India's leading authorities on research for public policy and consumer behaviour. He has authored seven books, more than 25 research reports, a number of research papers and popular articles. Some of his distinctive publications include – ‘First India Science Report’ (released by Prime Minister Dr. Manmohan Singh) and ‘How India Earns, Spends and Saves’ (released by Sri Montek Singh Ahluwalia). He is a regular speaker at London School of Economics (LSE).

Prof. Virender Khanna,
Former HOD of Delhi University's Shaheed Sukhdev College of Business Studies

Prof. Virender Khanna, former HOD of Delhi University's Shaheed Sukhdev College of Business Studies has had a long association with BBA education and training for over 20 years. His stint began in 1987 when he joined the Shaheed Sukhdev College of Business Studies (then known as CBS), widely recognized as the best BBS/BBA institute in India. Prof Khanna worked for 20 years at Shaheed Sukhdev, where he served as the HOD - Business Studies, before he decided to devote himself completely to career counseling & consultancy in January 2009.

Survey Methodology Overview BBA Rankings 2013 Methodology

How we arrived at the BBA, BBM, BBS Rankings 2013

Research overview:
-- Under the guidance of our BBA Ranking Advisory Board, chaired by Dr Bakul Dholakia, former director, IIM Ahmedabad, the Intelligence Unit framed the survey methodology, collected and analyzed the data. Other notable members of our survey advisory body included Dr Rajesh Shukla, noted economist and former director of NCAER and Prof VK Khanna, former HOD-Shaheed Sukhdev Singh College, Delhi University.

-- For arriving at the rankings, we invited 100+ BBA Institutes from all parts of country to share their data through a 20-page questionnaire. All prominent Universities like Delhi University, Mumbai University, GGS IP University, and reputed private Universities like NMIMS Mumbai, Alliance University, VIT University, SRM University participated in the survey.

-- In some cases, evoked the provisions of Right to Information (RTI) Act to seek vital data from a few Public Universities, who were tardy with their reverts.

-- For the purpose of our rankings, we included ‘undergraduate management & business education’ programs. This included all BBA, BBS, BBM, BBE programs that aim to create young business managers.

-- We however, didn’t include commerce/accounting programs like B.Com or B.Com (H). The purpose of these programs is to create graduates with accounting and commerce skills. They don’t necessarily include course on developing managerial skills like analytical thinking. Neither do these programs have a focus on placements.

-- Only recognized Institutes, affiliated to Universities, and offering full-time 3-year ‘undergraduate management & business education’ programs were invited to participate. In case of programs run by private universities, the UGC recognition was a necessary condition.

-- Overall rankings (which indicate relative quality of the BBA Program) are calculated on the basis of three broad parameters & their respective weightages:
a) Input scores (23%); b) Process scores (48%); and c) Output scores (29%).


Input scores are based on following key sub-parameters:

-- Number of applications received
-- Quality of student intake via entrance exam cut-off scores
-- Quality of student intake as measured by percentage scores in various 12+ Board exams

Process scores are based on following sub-parameters:

-- Size & quality of full time faculty: Quality of faculty is judged on percentage of faculty with a PhD, their teaching experience, and industry experience where applicable.
-- Size and quality of visiting faculty
-- Industry exposure: Based on quantity and quality of industry speakers visiting campus
-- Physical infrastructure: Residential campus (that promotes holistic learning) is given higher weightage than non-residential programs

Output scores are based on following sub-parameters:

-- Placements performance: As measured by percentage of students placed and their median salary
-- Academic output: As determined by the number of research papers, consultancy assignments, and MDPs

Research Approach

Any research output is as credible as the methodology and data behind it. Understanding that a very large number of candidates will base their critical decision with respect to selection of their BBA Programs, we were very sensitive towards both the aspects: methodology and data.

We started the 1st annual BBA Survey 2013 by seeking guidance and inputs from our distinguished advisory body consisting of Dr. Dholakia, Dr. Shukla & Prof Khanna. Our advisory body formulated the overall context & mission for the survey to create a highly credible B-school ranking that helps three key stakeholders: BBA students (current and prospective), Recruiters and the Universities & Institutes themselves. The Intelligence Unit conducted the data collection and analysis under the guidance of Dr. Shukla.


The most critical aspect of any methodology is that the same should be based on data and hard evidence and should be devoid of any kind of subjectivity. As ranking BBA Programs involves quantifying a lot of qualitative information, it is very important to ensure that any subjectivity or bias is not allowed to creep in.

Across all phases of the project, adequate precaution was taken to ensure that the ranks are based on data, and not merely perceptions.

Step 1: Generation of parameters

The parameters that make a good BBA program should be decided by the key stakeholders of this eco-system and can’t be left at the mercy of the intellect of the researcher or on-desk research. One of the common problems of the research has been that those doing research believe that they “know” the parameters – which, data suggests, is almost always incorrect. Keeping this in mind, we conducted an extensive survey wherein an exhaustive list of all parameters that the stakeholders believe make a good B-school was drawn. The next obvious challenge was to reduce this list to ensure that co-related parameters were taken care of. However, this by itself is a mathematically tedious process!

Step 2: Selecting the most important parameters

Having identified the attributes, a Principal Component Analysis was used to reduce this list to most important components that explain maximum variance.

Step 3: Arriving at weights of parameters

The regression technique was used to arrive at weights of these parameters based on inputs from all BBA Program directors/principals, who were asked to state the weights to all parameters as well.

As a result of this step, we were able to arrive at final weights of various parameters.

So, data suggested that the final rank was a function of Input, Output and Process (IOP) parameters. It may be noted that was the first one to use this methodology for its MBA Rankings 2010, which is clear from the published material available in public domain for over one year now. Not surprisingly, in 2011 & 2012, other publications and ranking organizations tried to copy this methodology.

The mathematical equation at the macro level was found to be:

Final Score^ (F) = f [Input Score^ (I), Process Score^ (P), Output Score^ (O)],
Mathematical relation being found to be:
F = (0.23*I) + (0.48*P) + (0.29*O)


Input Score^ (I) = f [Number of applications per seat (n), Quality of intake as determined by the candidate's academic history and entrance exam cut-off scores (q) 1
Process Score^ = f [Faculty (f) 2, Infrastructure (i) 3 ]

Output Score = f [Output of students as determined by their placement data (s) 4 , Academic Output as determined by the number of Research Papers, Consultancy assignments, and MDP's (a) 5, Reputation & Recognition of the University 6 ]



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