The Indian Institute of Management, Kozhikode will organize its Annual Marketing Conclave, Synapse, on 12-13 December 2009 at the institute’s campus in Kozhikode (Calicut), Kerala. The event will be structured around the theme – “Is Left the Right Way?”.

The eternal conflict between analytical thinking and creativity that often splits a board room will be brought to the fore as industry leaders, academicians, policymakers and management students will put forth their views.

The human brain – one of the most complex features of the human anatomy, is in itself composed of two completely separate and diverse hemispheres. The left hemisphere processes information in series, thinks in language, and works linearly and methodically. Contrary to this, the right hemisphere processes information in parallel and thinks in mental images. This distinction in right-brained and left-brained individuals and their mindsets has for ages spilled into corporate boardrooms. It might take logical and analytical thinking to run a corporation, but it also takes intuitive and holistic thinking to run the marketing program for the same corporation.

The conclave will attempt to find ways to bridge this chasm that exists between the two sides of the brain, and break down these barriers between them. Synapse 2009 attempts to build a holistic view for participants to precipitate understanding and spark critical thinking.
 
The annual marketing summit at IIMK, Synapse is organized by the on-campus marketing interest group mPower. Over the last few years, Synapse has emerged as one of the most popular events on campus, one that is awaited with utmost excitement. It enjoys high media coverage as well.