The Birla Institute of Management Technology (BIMTECH), Greater Noida, is organizing the CAPSTONE Business Simulation Faculty Development Program at its campus from 19 to 21 April 2010. The program will be delivered by Dr. Craig Watters, CEO, Capsim, USA.
 
The Capstone is a laboratory course utilizing an enterprise simulation. Teams play the role of managers and engage in an experience that integrates all of the functional areas of business. Special emphasis is given to the application of the strategic management process.
 
The Capstone Business Simulation consists of competing teams which run hypothetical companies. The simulation is cross-functional and integrates all major elements of the business decision-making process. Each team will have the opportunity to set corporate strategies and apply strategic concepts and techniques within a practical decision-making framework.
 
The effectiveness of the strategy and its implementation will determine the successful competition with the other teams. Each team will prepare a report containing the vision statement, mission statement, management model, objectives and business strategy it plans to use to obtain the objectives.
 
A participant gets to run a USD100 million company for 8 ‘virtual’ years, making all the decisions relating to inventory management, cash management, marketing, R&D, equity/bond/short term financing, production, sales/promotion, TQM, HR, labor negotiations etc. They stop looking at business from their function (production, finance etc.) angle alone. Instead, they acquire a strategic/holistic mindset towards business.  They come to understand entire business process and its nuances in a simple manner.
 
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