The Indian School of Business (ISB) recently organized a workshop for faculty members from leading MBA schools in India. This was the first event as part of a unique initiative by the ISB to introduce cutting edge practices in management education across MBA schools in India. The workshop was in the area of Marketing Analytics, and had over fifty faculty registrants from across 25 leading B Schools in the country.

Speaking on the need to enhance the quality of management education in India, Ajit Rangnekar, Dean, ISB, said, “India will need many more high quality management graduates to sustain its high growth, and also to make it inclusive. To do this, what we need is collaboration, not competition, so that Indian management education wins, and as a consequence, all of us do. We are making this investment with the conviction that it will produce positive returns for Indian management education, and ultimately, raise the standards of all Indian B schools.”

The participants in the workshop comprised marketing faculty members from several Indian Business schools including IIMs, SPJIMR, BITS Pilani, IRMA, IIFT, IMT Ghaziabad, among others. They spent the entire day at the ISB exploring innovative techniques that could enhance their teaching delivery.