WeSchool was the first B School in India to see the wave of design thinking coming to India, way back in 2008. Capitalizing on the opportunity, we launched a fresh new course on ‘Business Design and Innovation’. Since then, graduates from this discipline have been serving the corporate world as ‘business innovators. Their contribution has been oriented towards business growth, transformation, and diversification, through innovation.
Business Design & Innovation revolves around Creation of products, systems, communications, and services that satisfy human needs and improve people’s lives while maintaining the respect for the welfare of the natural environment. Over a period, design has become an integral part of management.
There is a vital need for innovative and creative thoughts as the future will rely on design thinking mindset which shall be immensely used in the business world entirely. The products are now designed and in future will continue to be designed keeping in mind the consumer needs and experience and hence Business Design & Innovation shall be utilized in each field and sector.
The ultimate motive and aim of this programme is to empower students with who want think differently and creatively & hence here those skills shall be understood and streamlined to expand their ability to apply design thinking to effectively innovate while carrying out their management practices.
