This program has been designed keeping in the mind the high market demand for marketing personnel. It was started in 2006. The curriculum of the program is constantly revised and redesigned in order to cater to the changing needs and demands of the commercial market. Topics such as Visual merchandising, Marketing of IT and ITES, Corporate communications, ERP, Field sales management etc and courses like ERP ensure that students are competent to work in an IT-based environment. Students are given a glimpse of the real world of marketing by exposure to live, on-going projects in corporate sectors.
Internship: 60-days internship (students can acquire hands-on experience of marketing and sales management).
Course Highlights: