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Dr Bibek Banerjee is currently the Director of Institute of Management Technology Ghaziabad (IMTG) and Academic Mentor of Group-IMT (India). He was previously at the Indian Institute of Management Ahmedabad (IIMA), where he spent 17 years as Professor of Marketing, Strategy & Economics. Dr Banerjee had joined IIMA after earning his PhD as well as his MS degrees in economics and marketing science from Purdue University’s Krannert Graduate School of Management. He obtained his BSc (Honours) from the University of Calcutta.
Within a year of Dr Banerjee’s induction into the leadership,IMT-Ghaziabad has been ranked among India’s Ivy League of Business Schools, coming in at number 7 in the prestigious Economic Times-E&Y-IMRB Rating, securing CRISIL’s top rating of NATIONAL: A*** and NCR: A***; securing SAQS accreditation (7th B-School in India); establishing IMT-G’s position as the leading B-School in the country for International Linkages; securing IMT-G’s membership in the Association to Advance Collegiate Schools of Business (AACSB). Betting on his commitment to socially inclusive and relevant technology-enabled innovation, Dr Banerjee created the Centre on Rural Innovation, Entrepreneurship & Technology (CRICKET) at IMT, which as its flagship activity established a social innovation and technology collaboration with the Centre for Research in Technology & Innovation (CRTI) at the Kellogg School of Management, Northwestern University, USA. This research focussed Centre is currently spearheading (with another GNSN member, ISB) the India-research for the Global Entrepreneurship Monitor, the largest on-going study of entrepreneurial dynamics in the world, coordinated by London Business School and Babson College. Early in 2011, Dr Banerjee collaborated with a US-based technology start-up to pioneer the concept of asynchronous interviewing using a VIRTUAL platform that enables simultaneous interviewing of thousands of aspirants and their subsequent evaluation and screening. CRISIL has hailed this as a pioneering innovation in the education sector in INDIA. Dr Banerjee has also developed customizable Business Management Simulations using technology platforms that have wide ranging clientele in the corporate, government as well as education sectors.
Dr Banerjee is one of the architects of the collaboration between IIMA and Duke Corporate Education, the corporate education arm of Duke University, USA, the world’s top rated provider of customized executive education. Dr Banerjee was a Managing Director of the IIMA-Duke CE collaboration as well as a member of its joint management board. In this capacity he led the collaboration to develop an influential practice of client-specific and customized learning solutions for a wide range of large corporations. Dr Banerjee is also a founding member of the Centre for Research on Retailing at IIM-Ahmedabad. Several of Dr Banerjee’s doctoral students have carved out successful careers, both in academics and in the corporate sector.
Dr Banerjee’s business consulting experience include engagements with several national and multinational organisations in various sectors such as retail financial products, consumer packaged goods, consumer durable, pharmaceuticals, industrial/intermediate products, retailing and the service industry in India. Decision areas handled include business and marketing strategy formulation and implementation, new-product introduction, product portfolio decisions, promotion planning, market distribution and supply chain management, advertising communication and brand management, market measurement, logistics and value chains, etc. He has consulted with clients such as Duke University, Eastman Kodak (USA), Mobil Inc, Unilever (HUL), TVS group, TATA group, Cadilla Pharmaceuticals, the World Bank, the Coffee Board of India, the Konkan Railway Corporation Ltd, etc. Dr Banerjee has designed and delivered numerous senior and top management executive development programs for organisations, such as Ericsson, Philips, Coca Cola, the Aditya Birla Group, Genpact, Microsoft, the Citigroup, Infosys, Tata Group, Unilever India (HUL), HDFC Bank, TVS Group, Maharaja Group (Sri Lanka), Comcraft Steel (Kenya), Bajaj Auto, Asian Paints, Mahindra & Mahindra, ABB (India), and several other organizations. He is a sought after speaker in corporate, government and the media circles on matters related to education and management. Apart from India, Dr Banerjee has taught and trained executives in several countries including the USA, UK, Singapore, Mexico, Spain, China, Tunisia, Sri Lanka, Kenya, etc. He has also spent two years as a visiting professor of marketing at Appalachian State University in North Carolina, USA.
Dr Banerjee’s research publications have appeared in international and national academic/professional journals of repute, such as Marketing Science (INFORMS), International Journal of Management, Journal of International Consumer Marketing, Advances in Applied Microeconomics, Vikalpa, et al. Dr Banerjee has presented research papers in several national and international conferences and several cases authored by him have appeared in refereed journals and books. He has delivered invited lectures in a number of industry and academic forums. Dr Banerjee’s current teaching interests are in using simulation techniques in strategy, strategic marketing and leadership development.
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