| 9th INDIAN MANAGEMENT CONCLAVE 2018 Host & Knowledge Partner: IIM Bangalore | August 03-04, 2018 | Organized by: MBAUniverse.com |
PLENARY 1
August 3, 2018; 11.45AM-1.30PM
Mr Samar Singh Sheikhawat
Chief Marketing Officer, United Breweries
Mr Samar Singh Sheikhawat is a veteran at building brands. He joined United Breweries Limited, as Senior Vice President – Marketing in November 2009. Prior to his present assignment, he joined Spencer’s Retail Limited, as Vice President – Marketing in 2006.
Mr Sheikhawat started his career with Cadbury’s India Ltd in 1989 after completing his MBA – Marketing and Finance from Symbiosis, Pune. He worked with them till 1993, as part of the research, malted food drinks and ice creams businesses, across Bombay, Bangalore, Chennai and Hyderabad. Consequent to the takeover of Cadbury’s ice cream business by Hindustan Lever, he joined HUL in 1993 to work with the Walls Ice Cream business based out of Bombay.
In 1994 he headed to Energiser Batteries Ltd., as Product Manager for India, based out of Delhi. In 1995 he joined Dabur as Head of Sales and Marketing for the natural products business, where he worked for five years, till 2000. Thereafter, he worked with Pepsico for 6 years until 2006, first as Head of Marketing for the Tropicana Juice Business, then as National Head for field marketing and key accounts.
