The second prize and special category prizes were bagged by teams from Management Development Institute (MDI) Gurgaon, SP Jain Institute of Management & Research, Mumbai and T.A. Pai Management Institute Manipal.
The annual competition is held jointly by the Centre for Teaching, Learning, and Case Development (CTLC) at the Indian School of Business (ISB) and Ivey Business School, Western University, Canada. In total, 109 entries from more than 50 institutions in India and around the world participated in the contest.
“Sexual Harassment at Prashanti Technologies,” by IIM-A faculty Srinivasa Addepalli, is a business ethics case that describes allegations of sexual impropriety at high levels of a company, and the dilemma facing the company’s ethics committee which must decide the fates of the principal players. Addepalli wins US$4,000 in prize money donated by ISB, and a marketing and distribution deal with Ivey Publishing.
ISB – Ivey Global Competition Winners 2014
First Prize (Overall): “Sexual Harassment at Prashanti Technologies,” by Srinivasa Addepalli, Lecturer, Indian Institute of Management, Ahmedabad.
Second prize (Overall): “Boosting Boost: Charting Growth Opportunities,” by Dr. Jaydeep Mukherjee, Associate Professor, Management Development Institute, Gurgaon, and Sriram Padmanabhan, Innovation Manager, GlaxoSmithKline Asia.
Marketing category winner: “Mahindra 'Rise': A Brand Architecture Decision,” by Dr. Ashita Aggarwal Sharma, Associate Professor, S.P. Jain Institute of Management and Research, and Lulu Raghavan, Managing Director, Landor Associates (India).
Entrepreneurship category winner: “Mygola.com: Planning its Itinerary into the Future,” by Supriya Sharma, Rajesh Nanarpuzha and Pinaki Roy, all PhD scholars from the Indian Institute of Management, Ahmedabad.
Operations category winner (sponsored by Amazon): “UPSL — Exploring Operations Strategy Options,” by Dr. Sivakumar Alur, Professor, T.A. Pai Management Institute Manipal.
Through this event, ISB and Ivey aim to build a repository of high-quality, internationally benchmarked cases about Indian businesses that will be taught in future in MBA programs in India and abroad.
Commenting on the 2014 competition, Professor Arun Pereira, Executive Director, Centre for Teaching, Learning, and Case Development, ISB, said, "The ISB-Ivey Global Case Competition continues to produce cases of the highest quality, and they reflect the rich diversity of India's economic landscape. Quite simply, this annual competition ensures a continuous supply of current, high-quality India cases for the global MBA classroom.”
David Sharp, Faculty Director, India and Associate Professor, Ivey Business School added, “Students and faculty in India are realising the benefits of the case method pedagogy and we are observing a strong adoption trend by management faculty across the country. With a well-written case, students obtain not only the knowledge transfer that you would from a typical lecture but also the messy stuff: complexity of context, people with competing agendas, questions of character etc."
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