The Media & Entertainment Industry

It is revealed by a PwC report, which says that “Internet advertising” is projected to expand by 32 per cent over the next five years to reach US$ 411.74 million in 2013 from US$ 102.94 million in 2008. Also, the share of online advertising is projected to grow from 2.3 per cent in 2008 to 5.5 per cent in 2013.

The Indian film industry is the largest in the world in terms of number of films produced per year. The FICCI-KPMG study values the Indian film industry at US$ 2.11 billion and projects its growth at 9.1 per cent till 2013. The cinema-viewing experience is also undergoing major changes. One perceptible change has been the rapid growth of multiplexes, which meets consumer demand for quality entertainment and has also helped boost production of niche films targeted at niche audiences.

Segments like print media, animation and gaming are also likely to see interesting growth rates. The country's growing literacy and new technologies have resulted in India emerging as the second largest newspaper market in the world, according to latest research by the World Association of Newspapers (WAN). This becomes quite clear from a PwC report which projects the print industry to grow by 5.6 per cent over the period 2009-13, touching US$ 4.26 billion in 2013 from the present US$ 3.24 billion in 2008. Magazine publishing is also expected to grow at a higher rate of 6.5 per cent.

Even the animation and gaming industry has shown resilience in the face of the current economic downturn, growing by over 20 per cent during 2008. India is now seen as a leading destination for high end, skill based activities.

To support this view-point, a report by Ernst and Young says that the Indian animation industry is estimated to grow at a CAGR of 22 percent and gaming industry is estimated to grow at a CAGR of 49 percent by 2012.

With the growing popularity of Indian content in the world market in general and South Asia in particular, the Indian entertainment industry players are venturing abroad to tap this booming segment.

Undoubtedly, technology has influenced the entertainment industry in a big way, and transformed content delivery as well as viewership experience.

So, isn’t it the media and entertainment sector a good place to make and shapen your career? You bet! There are a great many jobs, and opportunities for growth are immense. Here’s a list of jobs you can take up if you want to give this sector a shot:

• Marketing & Branding executives

• Ad Sales & Business Development Executives

• Editors/Reporters/Journalists

• Promoting & Event managers

Pay packages vary from company to company. Then, you grow on the job, learning new things while gaining valuable experience.

Most organizations hire young MBAs as business development executives who represent the company and seek advertisements from advertising agencies or clients.

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