A look at the placements of 2010, however, shows some signs of recovery. Spearheading this recovery, is an average 25 per cent upsurge in average domestic salaries across top rung B schools.

For almost all B-schools, 2009 had been a nightmare with gloomy placement scenario. Courtesy, the dipping global economic health, infested by the virus named “recession”.

This year’s placements are marked by a major shuffle in the sector wise preferences. In a major shift of trends, PSUs which last year saw lion’s share of graduates opting for it, took a dip this year. 2010 saw the return of Banking and Finance as the major recruiters although the numbers did not match to last year’s statistics but still they continued to be the ones to catch hold of majority of MBA graduates. Simultaneously, this year saw consulting firms hiring on an increased rate as compared to that of last year. We at MBAUniverse.com have carefully consolidated the crucial facts and figures from the placement press releases as issued by the top B-schools, and drawn out following major trends this year:

A crystal clear upturn in average domestic salary: 2010 comes as a whiff of fresh air to all those concerned about the credit crunch in the Indian market last year. This year’s placements have witnessed a significant rise (20 per cent approx.) in the salary offered. The average salary figures, which, although do not compare to the 2008 standard, are significantly higher than true figures of 2009. For example, amongst all IIMs, IIM Calcutta recorded the highest average salary of Rs. 15.32 lakhs, which was 20 per cent higher than last year’s Rs.12.70 lakhs, although it did not reach up to Rs.16.40 lakhs mark of 2008.

Finance and Banking bounce back as the major recruiters: Finance and banking sector is in vogue again. In spite of this year’s lower statistics hinting at a slower revival rate, this sector continues to rule by absorbing the majority across the top B schools. Average 32 per cent students across all IIMs were absorbed by this sector alone. Others like JBIMS (38 per cent), FMS (36 per cent), MDI (35 per cent), SIMSREE (45 per cent), NIRMA (45 per cent), XLRI (28 per cent) and many more saw bulk of students being attracted to finance sector proving its dominance over other sectors.

Global blue chip firms pitch in profusely: With the resurgence of global economy, came innumerable offers from international companies like Mckinsey & Co The Boston Consulting Group, Monitor Group, Bain and Company, Booz and Company, AT Kearney and Oliver Wyman, and many more global firms showed faith in Indian brains and flooded them with international stints. This further strengthened the emerging perception of a fast paced economic recovery.

PSUs preferences take a nose-dive, Consulting firms surface up: PSUs had witnessed a robust crowd of students at its doorsteps last year but this year the interest in this sector seems to have taken a plunge whereas consulting firms were back with a vengeance this season. Firms like Mckinsey & Co., Accenture Business Consulting, KPMG, Deloitte, PricewaterhouseCoopers, Bristlecone, Hewitt, Cognizant Business Consulting, Droege, Gallup Consulting, etc. picking up a sizeable chunk. An average of 24 per cent students, across all the six IIMs, chose to opt for consulting firms. Other top B-schools like XLRI (25 per cent), FMS (18 per cent), SJMSoM (26 per cent), etc. recorded higher placement figures in consulting sector as compared to last year.

Job profiles given more priority over perks: A very interesting trend that seems to be emerging is that of giving more preference to better and befitting profiles. “Profiles offered clearly took precedence over salaries and incentives,” says the press release of SJMSOM, IIT Bombay.

More Pre Placement offers and Lateral Placement offers this time: In what came to be deemed as an impressive prelude to this year’s final fulfilling placements, students were offered increased offers of pre placement offers and lateral placement offers. In XLRI, the number of Lateral offers doubled over last year and there was a 33.33 per cent jump in the Pre Placement offers from last year, whereas Mandevians secured 85 lateral and 25 PPO offers. IIM C availed 92 laterals and 36 PPOs.

Overall, the placements 2010 come as a breather for all that suffocation that had settled in last year, still the signs are yet not as good as 2008. This year, with the industry bouncing back, students of business schools have fresh smiles on their faces…placements are coming back to life.

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