Digital Advertising contributes close to 28% i.e. 2.6bn USD of the overall advertising Industry and is growing by 20% YoY. The pandemic has accelerated digital adaptation in India in 1 year which otherwise would have taken 3- 5 years with combined efforts of Govt and corporates. While overall advertising has dropped by 17%, Digital grew by 15-20%. The spends are likely to exceed Television by 2022. OTT has witnessed 5x increase in customers viewing 16+ hours weekly and 4x increase in customers viewing 12-15 hours weekly. Advertising spends on digital media has increased from a share of 20% in 2019 to 28% in 2020. It is expected to reach 34% by 2022.
Post Graduate Programme in Strategic Digital Marketing & Analytics is a hands-on business centric learning keeping in mind the current and future trends. It is designed and conducted by industry professionals incorporating a mix of classroom, project and practical learning. It aims to cover various facets of Brand, Advertising and Research to give a perspective of various opportunities that one could pursue. There is an emphasis on Digital Technology which is growing rapidly. Continuous counseling and guidance will help in choosing the right career path on successful completion of programme.
Traditional marketers and entrepreneurs could acquire knowledge on how Digital could help them in acquiring new customers and engage with them better. Brand Managers, Leaders, Sales Professionals keen to increase their skill set on Digital Marketing. For existing digital marketers it could be a refresher as well as an opportunity to learn more about digital technologies.
