MBA (Communications Management) Program Educational Objectives
To develop the ability to enquire, explore and learn independently.
To teach creative thinking so that students can visualize innovative solutions for complex problems.
To provide a communication management education rooted in the liberal education ethos.
To build work discipline and leadership qualities in the students so that they are ready to take leadership roles in the communication industry.
To integrate the domain of general management in the education of communication so that the program is geared to train students to become communication managers.
To provide theoretical knowledge and practical training in all the functional areas of communication like Film, Television, Advertising and Branding and Digital Media.
To inculcate moral and ethical values in the students.
MBA (Communications Management) Program Outcomes
Knowledge of social sciences/humanities/fine & performing arts and the ability to understand individuals and society in relation to the domain of communication.
Creative thinking ability and innovative problem solving ability.
Ability to spot emerging socio-cultural and economic trends and be able to take that in formulating business decisions.
Ability to self-evaluate and learn from failures.
Leadership skills and team building ability.
Ethical and moral sensibility and behavior.
Understanding of oneself and how to develop oneself to be a leader in the chosen field.
Knowledge of how to manage an organization in general and communication organization in particular.
Knowledge of communication both as a structure and as a process.
Ability to analyze a communication problem and to come out with a solution.
Understanding of all the domains of communication like Film and TV, Advertising and Branding, Print and Digital communication.
Expertize in chosen area of specialization.
Creative and managerial ability in the chosen area of specialization.
