ATMA

Test level
National

Post Graduate Diploma in Management- Marketing

PGDM - Marketing program is designed to meet emerging marketing needs of the industry characterized by globalization, advancements in information and communication technologies and unbound entrepreneurial spirit across the world. ASM is conscious of the need of the corporate for managerial talent imbued with appropriate conceptual foundations, analytical skills, social sensitivity, ethical mind-set and ability to work in a highly competitive environment.

PGDM – Business Analytics

  • The field of Business Analytics has assumed universal importance in recent years, owing to the adoption of digital transformation strategy and Industry 4.0 
  • This has created a growing demand for managers with requisite business analytics skills to process a large amount of data being collected and take effective business decisions based on it.
  • The analytics industry is also booming because of the large penetration oftechnologies like Artificial Intelligence, Machine Learning, Data Sciences, Cloud Computing, Internet of things, Blockchain etc.,

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