Dr Siddharth Shekhar Singh is an Associate Professor of Marketing at the Indian School of Business (ISB), Hyderabad and Mohali. He heads The Media Hub, which is ISB’s initiative for excellence in media research. He was the first director of the ISB’s doctoral programme - Fellow Programme in Management.

Dr Singh has a Ph.D. (Marketing) from the J. L. Kellogg School of Management, North-western University USA, an MBA in Marketing and Finance from the University of Illinois at Urbana-Champaign USA, and a B. Tech. (Electronics & Communications Engineering) from the Indian Institute of Technology, Banaras Hindu University. Prior to his Ph.D., Dr Singh worked for several years with Johnson & Johnson in Product Management and Sales Management both in the US and India. His responsibilities included managing several product lines and launching new products. His consulting experience includes firms in a variety of industries like media, healthcare, high technology, retail.

Dr Singh has co-authored three textbooks, published by Wiley India, on different aspects of Marketing with Prof. Noel Capon, Columbia University, New York, USA. He publishes in globally renowned academic journals such as Marketing Science, Management Science, Quantitative Marketing and Economics, Journal of Service Research, Decision Support Systems and Journal of Interactive Marketing.