The workshops were organized at the IMS study centres located in various cities: Delhi, Ghaziabad, Faridabad, Gurgaon, Noida, Chandigarh and Jaipur. These were conducted by the alumni of IIMs (Indian Institutes of Management) and other leading institutes, and were targeted at MBA aspirants who were keen to know more about the sector.
The workshops had two sessions. The first session centered around ‘The How, What and Why of MBA’; ‘The ICAP Way to an MBA’ was the topic for the second session.
Explaining the importance of MBA, Mr Sandeep Chaudhary, an MBA from Department of Management Studies, IIT Delhi, and a faculty at IMS said, “Today people from different programs are doing MBA because options are unlimited. MBA is a limitless opportunity because there is a huge need of MBA coming from private sectors.”
During the workshops, highlighting various reasons behind choosing MBA, the faculty discussed with the students that “Students are doing MBA for different reasons -- like they do for money, on the suggestion of their friends or family, or because they want to join the corporate sector. But they should think hard about their objectives for doing an MBA.”
The faculty at the IMS workshops highlighted various areas in which MBA students can focus on: Finance, IT/Systems, Human Resource (HR), Marketing and Operations. The new emerging areas are Foreign Trade, advertising, Rural Management, Retail Management and Telecom.
Students were also given an overview of entrance exams. To get enter into MBA, students have to crack specific MBA entrance exams. Some of the well-known entrance exams are CAT (Common Aptitude Test), XAT (XLRI’s entrance exam), MAT (Management Aptitude Test), GMAT (International MBA entrance test), and so on.
The ICAP mode of teaching at has been introduced in IMS. According to IMS, “ICAP, which stands for Interlinked Concepts and Application based Pedagogy, is a process of teaching classroom programs at IMS which provides a simple case study approach for a better understanding of concepts and preparation for various MBA entrance exams.”
