Management guru Dr Jagdish Sheth to preside over AIMA workshop

Noticing this trend, the All India Management Association (AIMA) is organizing one-day workshops on The Self Destructive Habits of Good Companies And How to Break Them -- in New Delhi and Mumbai on October 8 and 12 respectively. They will be addressed by international management guru Dr Jagdish Sheth, Charles H Kellstadt Chair of Marketing, Goizueta Business School, Emroy University.

Dr Sheth is a renowned scholar in the field of marketing. He was a distinguished faculty member at the University of Southern California, the University of Illinois, Columbia University and the Massachusetts Institute of Technology. His insights on global competition, strategic thinking and customer relationship management are considered revolutionary. He has published more than a dozen books and research papers in different areas of marketing and business strategy.

According to AIMA, There are overwhelming evidence that documents that good companies destroy themselves by acquiring and nurturing bad habits on their way to greatness. Global examples include General Motors, Xerox, Kodak, Daimler-Chrysler, Siemens, Thomson and many more.

The workshops will help find out why good companies fail and how the company can avoid developing bad habits. Said Dr Kamal Singh, Director Centre for Management Development,These one day workshops will provide insights and will identify a roadmap of how to break and prevent bad habits any company may be acquiring.

Other aspects that the workshops will focus on will be: Why is the life expectancy of large companies declining worldwide? Will Indian companies follow what is happening in Europe, America and Japan? How do good companies acquire bad habits? What are the symptoms and what are the tactics to break them?

The workshop will provide case histories of companies from around the world but then focus on Indian enterprises, both public sector units as well as private companies. A CEOs panel will further reinforce the concepts.