Survey puts Indian Institute of Management Ahmedabad (IIM-A), Indian Institute of Management Bangalore (IIM-B) and Indian Institute of Management Calcutta (IIM-C) in top 3 slots. The survey was conducted by global market research agency -- The Nielsen Company.
Pune based Symbiosis Institute of Business Management (SIBM) is pegged at # 4 rank. Indian Institute of Management Lucknow (IIM-L) and Xavier’s Labour Relations Institute (XLRI) are placed jointly at # 5 slot. XLRI has moved up 3 places. It was ranked # 8 in 2007 rankings.
While this may sound predictable, the surprise comes from the strong showing from Faculty of Management Studies Delhi (FMS Delhi) and Greater Noida based Birla Institute of Management Technology (BIMTECH). FMS which had slipped to #12 in 2007 ranking, and have moved up to # 9. BIMTECH has gained six placed to move to # 15.
The Business Today – Nielsen survey ranks top 30 B-schools.
In a marked departure from other B-school surveys, the BT- Nielsen survey is based on a ‘poll’ of MBA-stakeholder. Says the survey, “We are a market-focused survey. By market-focussed we mean we survey the “stakeholders” of a B-school – MBA wannabes, current MBAs, HR Heads and functional Heads. Therefore, we don’t try to rate parameters like the number of academic papers written by B-school faculty or how many books it has in its library.” Most other B-school surveys are based on data collected on parameters like institute’s infrastructure, intellectual capital and placement records.
How can aspiring B-schools move up the pecking order of BT survey? Survey offers some clues: “The survey suggests that they should focus on eligibility criteria for admissions, quality of placements, quality of faculty and reputation.”
Survey is based on Nielsen’s proprietary ‘Winning Brands’ model. This considers eight different attributes- reputation, teaching methodology, infrastructure, placement, admission eligibility, faculty, specialist units, and quality of placements. The survey is based on data collected from 853 respondents in phase 1 and 547 respondents in phase 2.
How top 10 B-schools stack up in BT survey 2008:
Institutes 2008 Rank 2007 Rank 2006 Rank
IIM-A 1 1 1
IIM-B 2 2 2
IIM-C 3 3 3
Symbiosis-Pune 4 4 4
IIM-L 5 5 5
XLRI 5 8 6
JBIMS-Mumbai 7 6 7
IIM-I 8 6 8
ICFAI-Hyd 9 9 13
FMS Delhi 9 12 8
Source: Business Today, July 13, 2008 & Business Today, September 23, 2007
