Placement for the second batch of PGDM-Health Care Management (HCM) 2014-16 programme of Goa Institute of Management successfully completed with 100% placement and with 24% hike in the average salary alongwith international placement achieved for PGDM-HCM.
The average CTC this year has increased by 24% to Rs.7.8 LPA as compared to 6.3 LPA last year. The highest CTC this year has been 12.0 LPA as compared to 11.5 LPA last year. One international organization recruited on campus and 13 new organization conducted campus recruitment this year. http://www.mbauniverse.com/article/id/9895/GIM-Goa
Last date to apply today: Alert for CAT 2016 takers
GIM Goa is closing its admission process today on December 15, for those who appeared in CAT 2016 on December 4, 2016. So before you go through the details and highlights of PGDM-HCM placement at GIM Goa, complete your application process by EoD today. The good news for GIM Goa admission seekers is that they do not need to submit their CAT 2016 score as it will be directly taken by GIM Goa from the IIMs. Last year CAT cut off applied for flagship PGDM was 90 and for PGDM-HCM it could be a little lower this year.
However, those who wish to apply with XAT 2017/GMAT/CMAT 2017 exam, the last date to apply for them is January 7, 2017. http://www.mbauniverse.com/mba-college.php?institute_id=474
More new recruiters
Nearly a dozen new companies recruited on-campus, including the likes of Abbott Healthcare, Cognizant, Dun & Bradstreet, Manipal Hospitals, Religare, Pidilite, Practo, Hinduja Global Solutions, Madaus Pharma, and Narayana Healthcare.
Rarely has a fledgling, 2-year old MBA programme found an international placement, let alone a programme in Health Care Management. Nicole Nunes of the 2nd batch of GIM’s HCM has been placed with Aster DM and will shortly leave for Dubai to take up her assignment.
“In the United States, there are a lot of programs in Health Care Management. Harvard, Wharton, Berkley… even Yale has one,” says Dr. Ajit Parulekar who helms the HCM programme. “When we decided to do this highly-focussed program, we knew we were going to be the first one in India. It was unchartered territory… but the way healthcare was evolving in the country, we knew this had to be done.”
It was early in 2013 that GIM broke into the ‘Top 20’ B-schools in India, on the list of almost every credible media source, including Outlook, Business Today, and The Week.
GIM grew better with faculty, student pool, placements, and alumni performance and introduced a brand new programme into the Indian management education spectrum - the Health Care Management programme. Dr. Ajit Parulekar, with a PhD in Marketing and a Masters in Pharmacology heads the programme.
One of the key steps that Dr. Ajit Parulekar took was to make GIM a part of Genie – a global educator’s network for innovation in healthcare education. Genie has 60 deans of the leading healthcare management institutions across the world, most from the U.S. and Europe.
“We meet once a year and look at what’s going on in healthcare education. Specifically, what are the kinds of programs that we need to run for the future, for the next decade? In the year before the launch of GIM’s HCM, Genie came out with a 10-point agenda on what should constitute healthcare education. Today, GIM delivers on seven out of ten; nobody else in the world does that.”
Industry Connect for PGDM-HCM
The steering committee met regularly over a year to decide on the nature and specifics of the program and curriculum. Every time they would get together, the HCM team would produce a new collection of market research, sometimes from the perspective of prospective students, and sometimes, prospective recruiters. It built a strong foundation for the course. It also revealed that while there are over a 100 healthcare management programs, these are basically run by pharmacy colleges, hospitals and such medical institutions, as in-house programmes or short capsules.
According to Dr Parulekar “Even before the first batch was admitted, we started with the industry connect and the program was designed at GIM in conjunction with a steering committee comprising of industry veterans and academics. We had the Managing Director of Abbott Healthcare, the Chief Operating Officer of Wockhardt Hospitals, and the Head of HR for South Asia of Sanofi Pharmaceuticals. We also had in our folds the then M.D. (India) of Johnson & Johnson (currently Sr. VP, APEC), and even the Sr. VP from Cognizant’s healthcare life sciences verticals. We balanced it out with a Dean of a Medical College, as well as the Dean of a Medical Institute’s Healthcare Management Programme.”
Sharing the vision and need of MNCs, Dr Ajit says “Today, large multinational pharmaceutical companies don’t see themselves as just that, but as healthcare life sciences companies that, apart from Pharmaceuticals, provide bulk drugs, healthcare solutions, services, medical devices, financing…. the entire gamut. It would create managers who would understand every part of the healthcare space – not just hospital management, or public health, or pharmaceutical management program, but all of these… and a lot more.”
A unique programme with high demand
A number of soft skills and exposure-oriented non-credit activities were built into the HCM programme. According to Dr Ajit “Indian business schools focus a lot more on the education, the theory kind of content. Nowadays, the reading habits of the students are not so good. So, we build in an exposure to language, the nuances of finer things in life, and networking, film appreciation, documentary appreciation, book reviews, grooming and etiquettes.”
While GIM’s HCM had all the trappings of global standards, it was only the recruiters’ thumbs-up that mattered the most. Industry connect and experiential learning was raised to 50% of the curriculum – standard B-schools put it around 30% – in addition to the summer project and course projects. Initiatives like Give Goa and Give Goa Health allowed students to engage with NGOs and the government on health-specific social issues.
More initiatives taken
“We started Healthcare Thursdays. Every single Thursday we would have students accompanied by faculty spend the entire day in a healthcare environment: in government hospitals, in corporate hospitals, in nursing homes, in Indian pharmaceutical companies, multinational pharmaceutical companies, production units, in research and development setups of pharmaceuticals, in medical device units and manufacturing units of X-ray, CT scan machines, all kinds of diagnostic machines... even behind the pharmacists’ desks, stocking products, managing expiry, observing consumer and retailer behaviour” says Dr Parulekar
Now average PGDM-HCM student is exposed to 40 different healthcare organizations. In 1 year GIM’s HCM programme has a sturdy relationship with 55 organizations.
With renewed thrust on healthcare by the current government, the industry is growing at an unprecedented pace. However, HealthCare Management is a highly specialised MBA.
Presently, GIM’s HCM programme is running at its main campus which is an indication that the HCM programme is headed for expansion.
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Stay tuned to MBAUniverse.com for more updates on GIM Goa
