The Diploma in Marketing Management is a program developed specifically to help aspiring marketing professionals and those already in the field with the technical and creative know-how to craft a superior communication message. The course also emphasizes on the need to interact with vendors to deliver on a brief and offer out-of- the-box solutions.
Program at a glance
- Understand the basic concepts of Marketing
- Understand the various aspects of consumer behavior, which helps to understand the need of the consumer
- Understand product development and ways of selling it in the market
- Build concepts on various pricing strategy for goods and services
- Understand the concepts of marketing channels, their various challenges and solutions
- Understand the concept of positioning and it’s impact on the consumer’s mind