Learn new Marketing Theory from Prof. Jagdish Sheth & top deans, CXOs at IBA Bengaluru Research Workshop on March 17

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IBA Bengaluru Research Workshop
Monday, February 12 2018, 04:28 PM
Indus Business Academy (IBA) Bengaluru, one of the leading Management Institutes in Bangalore will organize Research Workshop on the theme ‘Towards Development of a New Marketing Theory’ on March 17, 2018 at its campus
The thoughts and learnings from Indian experiences in the field of marketing are yet to be compiled and shaped in to a new marketing theory

Indus Business Academy (IBA) Bengaluru, one of the leading Management Institutes in Bangalore will organize Research Workshop on the theme ‘Towards Development of a New Marketing Theory’  on March 17, 2018 at Indus Business Academy, Bengaluru. The workshop is organized by the Indus Business Academy Marketing Forum (IBAMF) and IBA Marketing Club.

Prof. Jagdish Sheth, Charles H. Kellstadt Professor of Marketing at Emory University Goizueta Business School, USA; Dr. D.N. Murthy, Dean- Marketing and Research, ‎Prin. L.N. Wellingkar Institute Of Mgt. Development and Research, Bangalore; Ms. Anita Nayyar, CEO India & South Asia - ‎Havas Media Group, Gurgaon; Ms. Vandana Suri, Founder ROO and CEO, Taxshe, Bangalore are among the top key note speakers at the Research workshop.

Indian Experiences Vs Marketing Theories
Marketing theory and practice has come a long way from production era to the digital and data era. Management teachers, students and practitioners make use of marketing theories developed in the western part of this world.

Cut-throat competition, blue ocean strategy, marketing for not for profit organizations, SMEs marketing, 4Ps in marketing, and digital marketing etc. are the concepts which are taught and discussed at great length in several research conferences and research journals.

The thoughts and learnings from Indian experiences in the field of marketing are yet to be compiled and shaped in to a new marketing theory.

Key Sessions in Workshop
The workshop will be divided in two sessions:

Session I (10.00 AM – 1.30 PM)

Research Discussions: This session will include paper presentations, model proposals, idea sharing and brainstorming.

Session II (2.30 – 5.30 PM)

Practitioners Perspectives: An interactive experience sharing session by Marketing Practitioners.

Key Speakers for the Day are:

  • Prof. Jagdish Sheth, Charles H. Kellstadt Professor of Marketing at Emory University Goizueta Business School, USA (Video Presentation)
  • Dr. D.N. Murthy, Dean- Marketing and Research, ‎Prin. L.N. Wellingkar Institute Of Mgt. Development and Research, Bangalore
  • Ms. Anita Nayyar, CEO India & South Asia - ‎Havas Media Group, Gurgaon
  • Ms. Vandana Suri, Founder ROO and CEO, Taxshe, Bangalore

Indus Business Academy, Bangalore (IBA), is known for its path breaking and indigenous research in Indian management. IBA publishes its bi-annual journal, ‘3D... IBA Journal of Management and Leadership’ focusing on different themes for each issue. It has a collection of original, unpublished papers in the areas of leadership and management. The theme for July 2018 issue of 3D is ‘Development of a New Marketing Theory’.

This theme is conceptualized to make an attempt to identify and uncover various home-grown marketing practices and thoughts to develop a new theory in the field of marketing from an Indian perspective.

The sub-themes identified under this theme are:

  • Sustainability and marketing
  • Society and marketing
  • Spiritual dimension in marketing
  • Marketing beyond competition
  • Moon ocean thinking in marketing
  • Swadeshi dimension in marketing
  • Learning from Indian experiences

This list is not exhaustive and IBA Bengaluru is open to receive original research papers and case-studies relevant to the broad theme.

Stay tuned to MBAUniverse.com for more updates on IBA Bengaluru

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