The discipline of Design revolves around creation of products, systems, communications and services that satisfy human needs and improve people’s lives while maintaining the respect for the welfare of the natural environment. Over a period of time, design has become an integral part of management.
There is a strong need for innovation, creativity and a design way of thinking in all aspects of Business to be able to emerge successful in the future. This has made it necessary to give the deserved recognition to design for its importance in business. Right from the business idea, the process, the product, the consumer experience and the organization, everything has to be visualized correctly and designed in manner that the needs of the customer can be pre-empted and trends can be forecasted.
The ultimate motive and aim of this programme is to empower students with skills and understanding on how to apply design thinking to effectively innovate while carrying out their management practices.
