MBA/PGDM in Communication for Careers in Advertising, Media and Marketing

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Updated on
March 5, 2022

MBA Communications Management is specialized post graduate programme in management, creating talent for Media, Advertising and Entertainment Industry.Because of growing demand for skilled industry professionals in this area, MBA in Communication Management in India is becoming one of the most preferred specialized MBA courses in India.

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Growing Size of Indian Advertising, Media and Entertainment Industry
In 2020 Television remained the largest segment with the market share of Rs.685 billion followed by digital media at Rs.235 Billion which overtook print media. As per the 2021 edition of the FICCI-EY report on the Indian media and entertainment (M&E) sector,  the overall size of the sector in 2020 was Rs.1383 billion which is estimated to grow at Rs. 2234 billion in 2023 at a compound annual growth rate of 17%. Sanjay Gupta Chairman, FICCI Media and Entertainment Committee said, “The creative economy is poised to double by 2025.”

 
2020
2021E
2023E
CAGR 2020-23
Television
685
760
847
7%
Digital media
235
291
425
22%
Print
190
237
258
11%
Online gaming
76
99
155
27%
Filmed entertainment
72
153
244
50%
Animation and VFX
53
74
129
35%
Live events
27
53
95
52%
Out of Home media
16
22
32
27%
Radio
14
23
27
24%
Music
15
18
23
15%
Total
1,383
1,729
2,234
17%

Source: FICCI –EY Report 2021. All figures are gross of taxes (INR in billion) for calendar years | EY estimates  

 

Marching on a high growth trajectory, the specialized MBA Communications Management programme trains students to apply their knowledge to Marketing, Organization Behavior, Strategic Communication, Media Management, Operations and Functions of Media Organisation. After completion of their MBA Communications Management course, students are offered key roles in Advertising, Media and Entertainment industry. 

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An important MBA specialization programme, MBA in Communication Management is offered with different programme titles in India. MBA or PGDM in communication management is a 2 years full time industry relevant management programme as offered by MICA, SIMC and others. Some of the top MBA Communication Management Colleges in India also offer PGDM programmes in journalism. However, this article will focus on MBA in Communication Management.

 

So, what is MBA in Communication Management? Well, MBA Communication Management deals with imparting detailed learning and comprehension of the Media and Communication, intricacies, rules, objectives, general management aligned with the media and entertainment industry. The two year or one year MBA in Communication and Media Management Course helps aspirants to become business managers and leaders with Media and Entertainment edge. This is one of the emerging and popular courses and is in high demand among leading companies. 

 

The common queries that arise are - which are the best MBA Programmes in Communications Management and MBA in Advertising Management;  Which is the right MBA Communication Management program for you;  what are MBA Communications Management Jobs and Salary; what is MBA Communication Fees; What is MBA Communications Management Future Scope; MBA Communications Management Admission Process among other such queries. Read this MBAUniverse.com article to find out all the answers. In this MBAUniverse.com article we focus on MBA/PGDM in Communication Management and have also covered other specialized programs in Journalism and Mass Communication.

 

MBA in Communication Management in India: Programme Classification
We can classify these MBA Communication Management programs into following different categories and program focus area, as below:

  1. 2 Year Full Time Specialized PGDM/MBA in Communications Management with Focus on various areas of Management as offered by MICA, NIRMA, AIMC
  2. 2 Year Full Time Specialized MA in Journalism with Focus on various areas of Media & Journalism as offered by TISS, Jamia, SIMC
  3. 1 Year Full Time Programmes in Communication as offered by IIMC, ACJ  

Let’s know about the programmes offered by the MBA Communications Management Top Colleges in India, programme name and key focus area, fee and other details

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1. MBA/MA Communication Management with Focus on Management
Details of Universities, colleges offering 2 year or 1 year full time MBA Communication Management or PGDM Communication Management programs with key focus areasare given here

College
Programme Name
Fees
MICA, Ahmedabad
2 Year PGDM -Communications (PGDM-C) 
Rs. 21,00,000
Symbiosis Institute of Media & Communication (SIMC) Pune
2 Year MBA  Communication Management
Rs.1174,000
Institute of Management, NIRMA University, Ahmedabad
2 Year MBA Communication
Rs. 9,52,000
FLAME University 
2 Year MBA Communications Management
Rs.14,00,000 (Appx)
Apeejay Institute of Mass Communication (AIMC) New Delhi
2 Year PGDM – Mass Communication
Rs. 570,000

2. MA in Mass Communication with Focus on Journalism
MBA/MA and other specialized programs in Journalism and Mass Communication which are focused on Journalism are detailed here. These are 2 years or 1 year full time MBA/PGDM or MA programmes offered by the best institutes and universities i n India

College
Programme Name
Fees
Tata Institute of Social Sciences (TISS) Mumbai
2 Year MA Media and Cultural Studies
Rs.122,600
Symbiosis Institute of Media & Communication (SIMC) Pune
2 Year MA Mass Communication
Rs. 875,000
Jamila Milia Islamia University, Delhi
2 Year M A Mass Communication
Rs.1,50,000

3. One Year Full Time Programmes in Advertising, Communication, Journalism  
Following are the 1 year programmes in Communication with focus on Advertising, Journalism offered by top institutes like IIMC and ACJ

College
Programme Name
Fees
Indian Institute of Mass Communication (IIMC), New Delhi 
1 Year PGDM in  Advertising and Public Relations
Rs.123,000
Indian Institute of Mass Communication (IIMC), New Delhi 
1 Year PGDM Radio and Television Journalism 
Rs.160,000
Asian College of Journalism, Chennai
1 Year PGDM Integrated Multimedia Journalism
Rs. 460,200
Indian Institute of Mass Communication (IIMC), New Delhi  
1 Year PGDM Hindi Journalism
Rs.  87,000
Apeejay Institute of Mass Communication (AIMC) New Delhi

Offers following 1 Year PGDM Programs:

  • Advertising & Marketing Communication
  • Television & Radio Journalism/ Production
  • Digital Media & Online Journalism
  • Corporate communication & Event Management
Rs.260,000

MBA in Communication Management: Specializations Offered
If you like the area of marketing, brand management, advertising and communication, and media management, then an MBA in Communication is a great idea. While pursuing MBA/PGDM in Communications Management, you can specialize in any of these areas:

  • Advertising & Brand Management
  • Marketing Research & Analytics
  • Media & Entertainment Management
  • Digital Communication Management

MBA/PGDM in Communication programs offered by leading B-schools and Universities like MICA, FLAME University, Symbiosis University, Apeejay Institute of Mass Communication and a few others offer above specializations.

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MBA in Communication Management scope
MBA Communications Management grooms students forcareers in advertising, media and entertainment industry and as the growth data reflects,the MBA Communications Management future scope is growing consistently with more and more job openings and entrepreneurship opportunities coming up. Today, skilled professionals with MBA Programmes in Communications Management, MBA in Advertising and Marketing Communication and other such courses, are in high demand particularly in Advertising, Media & Marketing, TV Production, Print and digital Media & Communication industry. After doing graduation, more and more students are opting for MBA Communication Management instead of General Management, MBA Finance or HR and other vanilla management courses.

 

MBA Communications Management Admission Process
MBA Communications Management Admission process is either through national level MBA entrance exams like CAT, XAT, CMAT, MAT, SNAP or through institute level admission test. MBA Communcation Management Admission process 2022 is open in most of the institutes like Nirma University, Apeejay while the admission process in JamiaMilia, IIMC is opening shortly. MICA, TISS, SIMC have closed their admission process with the conduct of respective entrance tests viz. CAT-MICAT, TISSNET, SNAP. The MBA Communication Management Eligibility is similar to other MBA programmes. The MBA Communications Management Business Admission process is based on following criteria:

 

MBA Communications Management Eligibility:

  • Graduation with minimum 50% marks
  • Work experience is not mandatory
  • IIMC needs only graduation without any specific percentage of marks

MBA Communications Management Exam for Admission
MBA Communication Management Colleges in India accept different Entrance Exams and also conduct their own entrance tests. For example MBA Communications Management Exam for admission to MICA Ahmedabad, NIRMA University is CAT. MICA also conducts it own entrance test MICAT; SIMC Pune accepts SNAP score; IIMC and Jamia conduct their own entrance tests. Apeejay (AIMC) New Delhi conducts its own entrance test apart from accepting CAT/XAT/CMAT/MAT/ATMA/GMAT scores.

 

Final Selection through MBA Communications Management Admission Process: All the candidates shortlisted have to go through PI round. After that final merit list is generated, the admission offer is made to the applicants.

 

Careers with MBA Communications Management: Roles Offered, Top Companies
MBA Communications Management  Jobs and Salary are offered with diverse roles not only in Media and entertainment industry but also in Brand Management by top companies . MBA/PGDM in Communication program prepares you to be:

  • Brand Manager in companies like HUL, P&G and many others
  • Account Planner in advertising agencies like JWT, Lowe etc
  • Media Planner & Buyer in media agencies like Madison Media, MindShare  and many others
  • Sales & Business Manager in Media companies like Times of India, Disney Hotsaretc
  • Market Researcher & Analytics Manager at companies like Nielsen

However, if you're considering a career in Journalism, News Reporting or any of the Content Creation careers like being a copywriter or video production or social media content creator, then MA in Mass Communication can be a good idea. Key roles offered with the Journalism courses include Marketing Professionals, Filmmakers, journalists, Photographers, Film Critics, Bloggers, You Tubers, Editors, Script writers among others.

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MBA Communications Management  Placements
Average remuneration in MBA Communications Management placements is rising consistently. Latest MBA Communications Management  Placements at some of the top institutes are given below: 

 

MICA Ahmedabad PGDM-C Placements
MICA, a premier management institute for Strategic Marketing and Communication, registered 100% final placements 2021. With 100+ marquee recruiters participating in MICA placements, MICA had an excellent placement season, demonstrating the importance of MICA's strong underlying ideas and curriculum.

 

MICA Final Placements 2021: Key Highlights

  • 100% Placements
  • Highest Salary in Placement 2021: Rs. 49,75,688
  • Average Salary goes up at Rs.14,01,012
  • Median Salary goes up at Rs.13,00,000
  • Number of Recruiters increases to 100+
  • Top Recruiters Include L'Oreal, Google, Procter & Gamble, Amul, Amazon, Flipkart, Fossil, Titan, Sony
  • Companies Participated in Placement 2021 from across the fields like Analytics, BFSI & Consulting, FMCD & Retail, FMCG, IT and others

Symbiosis Institute of Media & Communication (SIMC) Pune Placements
SIMC MBA Communication Management Placements 2021 witnessed highest salary of Rs.13 lakhs per annum and Average salary of Rs.5.74 lakhs. 38 recruiters made offers to the passing out batch. Some of the top recruiters include AdFactors PR, Amura Marketing Technologies, APCO Worldwide, Ather Energy, Big FM, Cognizant Technology, DigitalBeej, Growth Studioz, Edelman, Hoichoi Technologies, IPLIX Media, Kantar, TCS, Vedanta among others

 

Apeejay Institute of Mass Communication (AIMC) Placements 2021
AIMC offers its students exciting placements and career opportunities. Recruiters who have recruited at AIMC include leading media, advertising, marketing companies such as:

  • Advertising Agencies: JWT, Mudra Group, Lintas, Carat and many others
  • TV Channels: Times Now, CNBC, DD News, IBN7, NDTV, LokSabha TV, RSTV among others
  • Newspapers & Magazines: Hindustan Times, Times of India among others
  • Radio Stations Radio City, Radio Mirchi among others

Average Salary & Highest Salary

  • Average salary was Rs. 8.0 LPA
  • Highest salary was Rs.12.0 LPA.
  • More than 100 marquee companies participated in Placements

MBA Communications Management Syllabus & Courses
MICA, NIRMA, SIMC, TISS, AIMC have more or less common MBA Communications Management Syllabus & Courses. Some of the programmes offer different courses in the second year based on their specializations. Students are exposed to the concepts in the areas of Marketing, General Management, Communication, Digital, Media, Advertising domains and develop specific skills and perspectives in their chosen career paths, within the field of Strategic Marketing and Communication like Brand Management (BM), Marketing Research and Analytics (MRA), Digital Communication Management (DCM), Advertising Management (AM), Media Management (MM) among others

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The MBA Communications Management Course curriculum is designed and updated as per industry demand to provide the students with skills for leadership and in-depth knowledge of media and entertainment industry to meet the demands of the changing global media environment. Presently, although there are few MBA Communication Management Colleges in India but more and more institutes are adding the MBA/PGDM Communication Management as one of their key specialized full time management programmes.

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