MBA in Marketing: Type of Programs, Top Colleges, Career Opportunities, Courses & Syllabus

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Update on
September 4, 2021

One of the most common and traditionally trusted MBA specializations is MBA in Marketing. Over the years it has stood as the most sought after specialized MBA program. MBA Marketing covers each and every aspect of sales & marketing beginning from the identification of consumer needs, marketing the product and offering after sales service satisfaction.  All the business aspects including brand management, Retail Management, Consumer and Sales management, Marketing strategies, digital marketing, product development among others. The skills required by the candidates to pursue the course on MBA Marketing specialization include Mathematical Ability, Good Communication Skills, Analytical and Leadership Skills, Reasoning Skills and Problem-Solving Skills.

 

MBA in Marketing Management provides deep and wide learning that helps students to become successful Marketing managers. The key learning areas are Market Research and Analysis; Sales techniques; Pricing Determination; Product Advertising; Product Designing; Presentation and above all Communication skills. This is the one of the highest paying MBA domains with average salary of Rs.5 LPA to Rs.25 LPA depending upon the MBA college ranking.

 

Top MBA Colleges for Marketing in India include IIM Ahmedabad, IIM Calcutta, FMS Delhi, IIFT Delhi, XLRI Jamshedpur, SPJIMR Mumbai, MDI Gurgaon, IMT Ghaziabad among others. These Colleges in India offer different types of MBA Marketing programs. These programs range from being standalone to part-of-regular MBA programs, from full-time to part-time and many other options. 

 

This article by MBAUniverse.com will help you learn about following:

  • Type of Courses on MBA in Marketing in India
  • Top MBA Colleges for Marketing in India
  • Scope: Placements & Career Opportunities
  • Course Syllabus

Different Types of Courses with MBA Marketing Specialization
MBA in Marketing Colleges in India are more than 3000. These Colleges offer MBA Marketing Specialization courses of different nature and duration but their coverage areas are same. After study of more than 50 programs, we can classify the programs offered in India into following different categories:

  1. 2-Year Full Time Specialized MBA in Marketing by IIM
  2. 2-Year Full Time Specialized MBA or MBA Equivalent PGDM in Marketing by B-Schools and Universities like IMT, TAPMI
  3. 1-Year Full Time or Executive (Part Time) On-Campus/Hybrid Specialized MBA in Marketing by Top B-schools & Universities like K J Somaiya, ISB Hyderabad
  4. MBA Marketing Specialization offered within 2-year full time General MBA/PGDM Program like iIM Ahmedanad, FMS Delhi, SPJIMR Mumbai

Top MBA Colleges for Marketing in India
If you are looking for Colleges in India, below are the top management institutes 

MBA College
Title & Type of MBA Marketing  Course
MBA Marketing Course Fees (Rs. in lakhs)
IIM Ahmedabad
PGP with Specialization in Marketing; 2 years full time
23.00
IIM Bangalore
MBA with Specialization in Marketing; 2 years full time
23.20
IIM Calcutta
MBA with Specialization in Marketing; 2 years full time
21.10
ISB Hyderabad
PGPM with specialization in Marketing; 1 year full time
30.41
FMS Delhi
MBA with Specialization in Marketing; 2 years full time
 1.92
IIFT Delhi/Kolkata
MBA (IB) with specialization in Marketing; 2 years full time
17.25
SPJIMR Mumbai
PGDM with specialization in Marketing and Operations; 2 years full time
17.50
XLRI Jamshedpur
PGDM- Business Management with specialization in Marketing; 2 years full time
23.60
IMT Ghaziabad
PGDM Marketing; 2 years full time
17.50
TAPMI Manipal
PGDM Marketing Management; 2 years full time
14.30

MBA Marketing Admissions
The eligibility criteria for MBA Marketing Admissions have two most important points:

  • You must be a graduate with 50% or 60% marks in any discipline
  • You must register and appear in the acceptable national level/state level/institute level MBA entrance test and score well.  

Let us know about each type of institutes offering MBA Marketing with the program name, duration. 

MBA/PGDM Admissions 2022 Open | Apply Now
IIFT Admission Open for 2 Year MBA (IB) 2022-24 SPJIMR Mumbai PGDM Admissions 2022
NMIMS Mumbai MBA Admissions 2022 Great Lakes PGPM & PGDM Admissions 2022
IMT Common PGDM Admissions 2022 Open IMI New Delhi PGDM Admissions 2022 Open
FORE School of Management PGDM  Admissions GIM GOA PGDM Admissions 2022
MICA PGP (PGDM-C/PGDM) Admissions 2022 Institute of Mgmt. Nirma University MBA Admissions
MDI Murshidabad PGDM Admission 2022 BIMTECH Greater Noida PGDM Admissions
SDA Bocconi Mumbai 2 year IMB Admission 2022 LBSIM Delhi PGDM Admission 2022
SDMIMD Mysore PGDM Admission 2022 SOIL Gurgaon PGPM & PGDM Admission 2022

1. 2-Year Full Time Specialized MBA in Marketing by IIM
Out of 20 IIMs, none of the IIMs have launched the two year Full Time standalone specialized MBA Marketing program. However, all the IIMs including IIM Ahmedabad, Bangalore, Calcutta, Lucknow and others offer MBA Marketing as important specialization within their flagship 2 years program. The MBA Marketing in IIMs is one of the most sought after MBA specializations. The program covers all the key courses offered in standalone specialized MBA Marketing program offered by top B-schools.

 

2. 2-Year Full Time Specialized MBA or MBA Equivalent PGDM in Marketing by B-Schools and Universities
MBA Marketing is offered by many top B-schools as exclusive Stand-alone Management Program. The student has to apply for this program only at the time of MBA admission. Many of the top MBA colleges like IMT, TAPMI, exclusive MBA in Marketing

 

To cater to the rising demand of MBA Marketing, these MBA Colleges and private PGDM colleges are offering specialized MBA/PGDM on the lines of their flagship MBA programme. Some of the top MBA colleges in Non-IIM category offering 2 year full time specialized MBA/PGDM are given below:

Universities & B-schools offering MBA/PGDM in Marketing
Programme Name
Duration & Mode
Fee (Rs.in lakhs)
IMT Ghaziabad
PGDM Marketing
On campus; 2 years full time
17.50
TAPMI Manipal
PGDM Marketing Management
On Campus; 2 years full time
14.30

3. 1-Year Full Time or Executive (Part Time) On-Campus/Hybrid Specialized MBA in Marketing by Top B-schools & Universities

Universities & B-schools offering MBA/PGDM in Marketing
Programme Name
Duration & Mode
Fee (Rs.in lakhs)
ISB Hyderabad
PGPM with specialization in Marketing
On campus; 1 year full time
40.41
K J Somaiya Institute of Management Studies & Research, Mumbai
MBA (Part Time) Marketing Management
On Campus; 3 years part time
 2.97

4. MBA Marketing Specialization offered within 2-year full time General MBA/PGDM Program  
MBA in Marketing is one of the most popular specializations offered in the flagship MBA/PGDM programs. There are IIMs, FMS, XLRI, MDI among other top MBA colleges that offer MBA Marketing as a Specialization in 2nd year of their flagship MBA program. List of Top MBA Colleges offering MBA Marketing Specialization is below.

MBA College
Program name
Duration & Mode
Fee (Rs. in lakhs)
IIM Ahmedabad
PGP with Specialization in Marketing;
On Campus; 2 years full time
23.00
IIM Bangalore
MBA with Specialization in Marketing; 2 years full time
On Campus; 2 years full time
23.20
IIM Calcutta
MBA with Specialization in Marketing; 2 years full time
On Campus; 2 years full time
21.10
ISB Hyderabad
PGPM with specialization in Marketing; 1 year full time
 
30.41
FMS Delhi
MBA with Specialization in Marketing; 2 years full time
On Campus; 2 years full time
 1.92
IIFT Delhi/Kolkata
MBA (IB) with specialization in Marketing; 2 years full time
On Campus; 2 years full time
17.25
SPJIMR Mumbai
PGDM with specialization in Marketing and Operations; 2 years full time
On Campus; 2 years full time
17.50
XLRI Jamshedpur
PGDM- Business Management with specialization in Marketing; 2 years full time
On Campus; 2 years full time
23.60
IIM Lucknow
PGPM with specialization in Marketing
On Campus; 2 years full time
14.16
IIM Shillong
MBA with specialization in Marketing
On Campus; 2 years full time
15.00
IIM Udaipur
MBA with specialization in Marketing
On Campus; 2 years full time
17.60
IIM Indore
PGP with specialization in Marketing
On Campus; 2 years full time
16.10
IIM Kozhikode
PGP with specialization in Marketing Management
On Campus; 2 years full time
19.00
IIM Nagpur
PGP with specialization in Marketing
On Campus; 2 years full time
13.75
IIM Tiruchirappalli
PGPM with specialization in Marketing
On Campus; 2 years full time
18.00
IIM Amritsar
MBA with specialization in Marketing & Communication
On Campus; 2 years full time
12.00
SIMSREE Mumbai
PGDBM with specialization in Marketing
On Campus; 2 years full time
 1.36
PUMBA Pune
MBA with specialization in Marketing
On Campus; 2 years full time
1.34

MBA in Marketing Management Vs MBA in Sales Management
Both the programmes MBA in Sales Management and MBA in Marketing Management are the 2 years full time MBA programmes. Most of the colleges offer this specialization.

 

The basic difference between the Sales and Marketing Management MBA programmes is that while MBA in Sales Management is prominently related to dealing with managing a company’s sales operations. The Sales management professionals are supposed to be responsible for meeting the sales targets, hiring sales staff, training them staff, preparing and updating the sales reports, collect orders, check the stocks, manage the distributors, whole sellers, retailers among other activities.

 

However, this programme related to the practical application of marketing techniques and the management of a firm's marketing resources and activities. The Marketing management professionals are responsible for influencing the level, timing, and composition of customer demand.

 

Besides, Marketing communication, a crucial part of company’s marketing efforts is also included in the study of MBA course in Sales & Marketing. Within the purview of Marketing Communication are included advertising, direct marketing, branding, packaging, printed materials, PR activities, sales presentations, sponsorships, trade show appearances among others. Complete communication with the market is included in the MBA in Marketing Communication course. 

MBA/PGDM Admissions 2022 Open | Apply Now
IIM Kozhikode PGP-BL 1 Year PGDM SPJIMR Mumbai PGDM Admissions 2022
IMT Common PGDM Admissions 2022 Open Great Lakes PGPM & PGDM Admissions 2022
NMIMS Mumbai MBA Admissions 2022 IMI New Delhi PGDM Admissions 2022 Open
FORE School of Management PGDM  Admissions Xavier University Bhubaneswar MBA Admissions
MICA PGP (PGDM-C/PGDM) Admissions 2022 Institute of Mgmt. Nirma University MBA Admissions
MDI Murshidabad PGDM Admission 2022 IBSAT 2021 Registration Open Register Now
SDA Bocconi Mumbai 2 year IMB Admission 2022 LBSIM Delhi PGDM Admission 2022
SIBM HYDERABAD MBA Admission 2022 SIOM Nashik MBA in Operations Management

 MBA in Marketing Scope: Average Placements & Career Opportunities
After completing your Marketing Management MBA, career opportunities are open in the areas of product management, industrial marketing management, advertising, sales management, marketing research, retailing, consulting among others.

 

If you have done this course from a top MBA college, the average salary offered in accordance with the role offered can go as high as Rs.10 to 20 lakhs per annum. Even after doing the MBA in Marketing from Tier-2 B-school, the average salary offered remains high enough at Rs.5 to 7 lakhs per annum.

 

Top Recruiters for MBA in Marketing
Some of the top recruiters who look for candidates with this qualification include HUL, Rivigo, Enhance Group, Tata Global Beverages, Bata, Fermenta Biotech, Field Fresh Foods, GE CLP,  ITC, GILAC, Marico, ABFRL, Britannia, Bajaj Auto, Maruti Suzuki, Royal Enfield, Tata Motors, Tata Steel,  Flipkart, Swiggy, OYO, Games 24*7, Google, Hexaware, Infoedge, Value Labs, Amazon, Deloitte, Godrej, L&T, Apple, Bain & Company, Raymond’s, Boston Consulting, Goldman Sachs, Axis Bank, Yes Bank, ICICI, Morgan Stanley, J P Morgan, Barclays, McKinsey, Lehman, among others.

 

MBA Marketing: Profiles & Roles Offered
Key roles and profiles offered to the candidates with this specialization include Business Analyst, Campaign Manager, Category Manager, Digital Marketing, Marketing Manager, Product Manager, Sales Manager, Offline marketing manager, Consumer-Relation Manager/Relationship Manager, Business Development Manager among others.

 

MBA Marketing Course Syllabus
The MBA Marketing course Syllabus is designed in such a way that the Management graduate is able to handle multiple marketing management tasks simultaneously. The key topics in MBA Marketing course subjects as included in IIM Ahmedabad, SPJIMR, IIFT, IMT, TAPMI among other top MBA colleges are:

  • Marketing Management
  • Advertising and Sales Promotion
  • Business-to-Business Marketing
  • Competition and Globalization
  • Consumer Behaviour
  • International Marketing
  • Internet Marketing
  • Marketing Decision Models
  • Marketing Engineering
  • Marketing Fair
  • Marketing in Emerging Countries
  • Marketing in Practice
  • Marketing Metrics for Marketing Performance Evaluation
  • Marketing Research
  • Pricing Management
  • Product and Brand Management
  • Qualitative Market Research
  • Retail Management
  • Sales and Distribution Management
  • Service Marketing
  • Sports and Tourism Marketing
  • Strategic Marketing
  • Rural Marketing
  • Market Planning

Which MBA Marketing Specialization is best for You? Decide before Joining
The MBA programs in Marketing Management range from being standalone to part-of-regular MBA program, from full-time to part-time and many other options. While all 2-year Full-Time Regular MBA programs offer this specialization in second year of their program, there are a few top Institutes offering Specialized MBA in Marketing right from the day one.

 

If you pursue General MBA in top B-schools, you can choose your specialization in the end of first year but if you are taking admission in the specialized MBA program, you pursue your specialization from the day one of the first year. So, before entering the MBA program, you should give a thought to the idea whether you wish to choose your specialization after one year of study or want to pursue MBA in Marketing without leaving scope for change. 

 

If you are passionate and clear about making a career in MBA in Marketing, you can go for full time MBA Marketing specialization and join the specialized program right from beginning. Please note that top B-schools like IMT, TAPMI, conduct separate GD-PI-WAT for admission to MBA/PGDM in Marketing programs.   

 

If you have less time and wish to complete your MBA specialization faster, you can join one year full time MBA offered by many top B-schools. But if you are a working professional and cannot join a regular program, you can opt for part time or online MBA specialized program.

 

This completes our article we hope you found this article helpful. Check out more Specialized MBA Programs to help you decide the right program for you: