MBA in Digital Marketing

MBA in Digital Marketing is one of the preferred MBA programmes. It is offered as a specialization within the General MBA. Key highlights of MBA in Digital Marketing course are:

• MBA Digital Marketing is AICTE approved or UGC Recognized 2 Years full time programme
• MBA in Digital Marketing Job and Career Options are offered at high salary packages with diverse roles in Marketing domain
• MBA Digital Marketing programme improves the use of technology and innovation tools in marketing through the internet, search engines, social media, emails, mobile apps, and other such channels to reach a large number of customers and increase sales. Common Digital Marketing platforms and channels include Website Marketing, Content Marketing, Email Marketing, Social Media Marketing, Affiliate Marketing, Video Marketing, Advertising, SMS Messaging etc.
• MBA in Logistics and Supply Chain Management syllabus is designed in such a way that it enables the students to understand the key areas in digital marketing, digital platform marketing, how to attract the customers with innovative approach through technology making a balance approach between theory and practice
• E-commerce, BFSI, FMCG, Information Technology, Logistics, Manufacturing, Supply Chain, Consulting among other companies are some of the top recruiters of candidates with MBA in Digital Marketing.
• Top Colleges offering MBA in Digital Marketing include IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Lucknow, SPJIMR, SIBM Pune among others.

The table below includes important points related to MBA in Digital Marketing course:

The MBA in Digital Marketing subjects in its Syllabus are designed in such a way that the Management graduate is able to handle multiple sales and marketing tasks simultaneously on digital platforms. The key subjects in MBA in Digital Marketing syllabus as included in IIM Calcutta, IIM Mumbai, IIM Lucknow, SPJIMR, XLRI, MDI among other top MBA colleges are:

• Digital Marketing Management
• Advertising and Sales Promotion
• Business-to-Business Digital Marketing
• Competition and Globalization
• Consumer Behaviour in Digital Marketing
• International Digital Marketing
• Internet Marketing
• Marketing Decision Models
• Marketing Engineering
• Marketing Fair
• Digital Marketing in Emerging Countries
• Digital Marketing in Practice
• Marketing Metrics for Marketing Performance Evaluation
• Marketing Research
• Pricing Management
• Product and Brand Management
• Qualitative Market Research
• Retail Management
• Sales and Distribution Management
• Digital Service Marketing
• Sports and Tourism Marketing
• Strategic Digital Marketing
• Market Planning 

Career Scope of MBA in Digital Marketing course is very wide as it is in demand from all corporate sectors. An MBA in Digital Marketing can groom his career in Marketing, Sales, Marketing Research, among others. In fact, all the corporate entities need MBA in Digital Marketing professionals at all levels of hierarchy.

1 MBA in Digital Marketing Job Profiles & Roles
Graduates with MBA in Digital Marketing are offered wide range of job profiles and roles across the sectors. As the MBA in Digital Marketing deals with both technological use of marketing tools and sales &  marketing managerial aspects of business, the professionals get attractive designations and handsome salary packages. Shared below are the key roles and profiles offered to MBA in Digital Marketing professionals:

• Marketing Officer
• Marketing Manager
• Manager Digital Marketing
• Management Trainee Digital Marketing
• Senior Manager Marketing
• Manager International Marketing
• Manager Sales & Marketing

2 MBA in Digital Marketing Salary
MBA in Digital Marketing Salary packages go at par with flagship MBA programme. The average salary in MBA Digital Marketing placement is in the range of  Rs.10 LPA to Rs.25 LPA depending upon the role and profile offered. The average packages in the top MBA colleges in the MBA in Digital Marketing placements are given for each of the colleges below. 

3 Top Recruiters for MBA in Digital Marketing  
Companies across the sectors including BFSI, IT/ITES, Consulting, FMCG/FMCD among others look for the MBA in Digital Marketing candidates. Some of the top recruiters who look for candidates with MBA in Digital Marketing qualification include Amazon, TATA Projects Limited, Aditya Birla Group, Maruti Suzuki, Axis Bank, ICICI Bank, Asian Paints, Colgate Palmolive, Pepsico, EY India, Deloitte, Bain, Marsh India, KPMG, EY, Accenture, TCS, Wipro among others. 
 

Management Colleges offering MBA in Digital Marketing Courses in India are many which offer MBA in Marketing courses with specialization in MBA in Digital Marketing. The MBA or PGDM in digital marketing can be offered as 2 Years full time programme; 1 Year full time programme, part time programme; Online Programme; Distance Learning Programme among others. Check below the top colleges for MBA in Digital Marketing

MBA in Digital Marketing Admissions are done like other MBA courses. The eligibility criteria for MBA in Digital Marketing admission, Entrance exams leading to admission, cut offs are as below:

1 MBA in Digital Marketing Admission Eligibility Criteria
Three main points that determine MBA in Digital Marketing Eligibility Criteria are:

• Graduation from an AICTE approved or UGC recognized institute with minimum 50% marks in any discipline.
• Those who are in final year of graduation can also apply
• Applicant must have appeared in at least one of entrance exams accepted by the institute 

2 MBA in Digital Marketing Entrance Exams 
MBA in Digital Marketing colleges shortlist the applicants based on different MBA Entrance Exams as below:
IIMs, FMS, SPJIMR, MDI accept CAT; XLRI accepts XAT; FORE, IMT, IMI, LBSIM accept CAT and XAT; SIBM Pune accepts SNAP; NMIMS accepts only NMAT

3 MBA in Digital Marketing Management Cutoff
MBA Digital Marketing cut offs for admission are at par with flagship MBA program and offers same level of learning experience followed by good placements

4 Final Selection
After you are shortlisted for PI round, you need to appear in the final selection round. If selected by the institute, you have to deposit admission by the stipulated date.  `

MBA in Digital Marketing Fee Structure is like that of flagship MBA programme. The MBA in Digital Marketing course fees is in the range of Rs.12 Lakhs to Rs.25 Lakhs. You can check below the college wise and programme wise fees for MBA in Digital Marketing Management programs offered by IIMs, FMS, XLRI, IIFT, SPJIMR, MDI, IMT, TAPMI among others.