Digital transformation in every field including business domains, government, and social sector and even in our personal lives has led to an increased demand for E-Business professionals with a sound understanding of Digital Transformation in various fields including brick and mortar organizations as well as pure-play e-commerce companies.
1. The major distinguishing features of the two-year programme is the unique pioneering curriculum which provides insights into digital convergence.
2. It encourages students to explore how various digital technologies and platforms could be leveraged in an innovative manner to help achieve business results through better engagement with customers, innovative products and services, innovative customer experiences (UX/UI) and innovative business models.