Real account of GD: 'FDI in retail is a boon for India'

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Updated on April 12, 2013
This article brings you a realistic account of Group Discussion on 'FDI in retail is a boon for India'
Group Discussion tests candidates' thought-leading capabilities, clarity in their argument, ability to articulate and team-leading capacity
Group Discussion (GD) is an integral part of final selection process at most of the B-schools. It is a tool for selectors to evaluate aspirant’s ability to gather their thought on a random topic and analyse the issue with its pros and cons based on facts and logic. It also tests their thought-leading capabilities, clarity in their argument, ability to articulate and team-leading capacity. brings to you a series of real account of GD, PI, WAT round at Top B School for admission in the session 2013-15.

This article describes yet another real account of GD round held for admission to one of the top B-schools. Name of the B-school is not disclosed for obvious reasons and the names of the candidates have been changed to protect their identity. The GD have been evaluated by the B school Admission Panel and have been provided Feedback/comments on each individual candidate on the basis of their participation in the GD round.

Given below is the realistic account of Group Discussion with 8 candidates for admission to one of the top Business school.

Real account of GD: ‘FDI in retail is a boon for India’
No. of candidates -8

Time allotted-20 minutes

Candidates have scored between  85+  to  91+ percentile

Moderator - Good morning friends. The topic for today’s Group Discussion is “FDI in retail is a boon for India”. You have one minute to think before starting the discussion. The observers will neither interfere nor participate in the discussion.

(Immediately after the moderator stops murmurings begin for a few seconds and before the completion of one minute, a candidate’s voice brings about silence all round)
Prashant – (Appears as if shouting) Friends, I am up against the FDI in retail. This FDI is nothing but entry of multiple East India Companies in our country. They aim to kill our small farmers, traders and retailers. In fact, foreign capital will penetrate in the country and will seek ways to multiply itself with unthinkable application for profit. In the long run, given out socio-economic structure, it may cast doom and widen the gap between the rich and the poor.

Akhshay - (Smiles and begins to speak in a clear but firm voice) – Friends, in my view, it is always imperative to understand the topic before placing my views on it. FDI or Foreign Direct Investment refers to capital inflows from abroad. This inflow is invested to enhance the production capacity of the economy. However, FDI in retail is different from the investment in corporate, manufacturing, or infrastructure sectors. Retail can be single or multi brand and may be described as a sale to the ultimate consumer at a margin of profit.  In a nutshell it is a retail store with a foreign direct Investment selling multiple brands under one roof. So it is the link between the producer/manufacturer and the individual consumer.

(Clears his throat and begins again – no one interferes)  As we all know that Indian retail sector is highly fragmented and around 97 percent of its business is being run by the unorganized retailers. The organized retail is in its infancy. With the entry of FDI the retail sector will become organized.   Foreign investment in food based retailing would ensure adequate flow of capital into the country and its productive use, multiplying the same. I visualize that it will promote the welfare of farmers by agriculture growth and thereby increasing their income level instead of any harm caused to them.

Shilpi (Flashes a sign that she would like to speak) – Well, It is immature to remain confined to the local area during the era of globalization.  We are talking about the world economy but wish to oppose the FDI.  It is irony of the situation. In fact, Foreign Direct Investment in retail sector will spur competition as the current scenario is of low competition and poor productivity. India will flourish in terms of quality standards and consumer expectations.

Srikant – (has a sort of rough voice) – I do not agree and oppose the FDI.  Country like America wants its citizens to be American and buy American, the President of USA Mr. Barack Obama has made his policy clear that he doesn’t favour outsourcing and would make all out efforts to stop outsourcing.  When such developed countries are afraid of slowdown in their economy, why shouldn’t we? Are we more developed than America?  Do we have higher GDP growth, higher per capita income or have abolished poverty from the country?  None of it.  Why then – are we thinking on such lines that we can’t afford? The foreign big guns like WalMart coming with huge investment, may not procure material from the domestic producers and might import the same from international market. This will add to the woes of already crumbling Indian producers.

Rachna - I agree with Srikant.  FDI is not the solution to all the problems. The fear is rampant on the existence of small Enterprises with the introduction of FDI in India.  They will lose their existence. India needs more time for such ventures. Those sitting in the Government do not understand the plight of common people.

Vikram – (grabbing the opportunity)-  India lives in villages.  The rural India is the true reflection of its diversity. Low Income group and Rural people depend on Public Distribution system for their foodgrain needs. The present PDS (Public Distribution System) on which a larger urban and rural population depends will receive a set back and it will be difficult to procure and redistribute the material, once the dependence on FDI increases. I do not favour it.

Akshay  (Making second entry) – Friends if we go by the experience, whichever sector got competition, it improved not only in quality but also in prices whether it is in Airline services, banks, Insurance, automobiles etc.  On the contrary, role of Intermediariaris,  known with different names in different parts of the country, will be minimized.  They flout the business ethics. Prices lack transparency, due share of farmer is not paid to him.  Despite the development of Regulated markets in key areas like Delhi Vegetable, fruit growers have to face the monopolistic character of such markets. Indian farmers at present realize only 1/3rd of the final price paid by the consumer as against the 2/3rd price realized by the farmers in the countries with a greater share of organized retail. FDI will assist in reducing the dominance of value chain by the intermediaries.

Shilpi ( also catching the clue) - ) FDI will improve the investment in logistics of the retail chain leading to an efficient market mechanism. India is one of the biggest producers of fruits and vegetables (More than 180 million MT), it does not have a strong integrated cold-chain infrastructure with only around 5400 cold storages which have total capacity of about 24 million MT. The irony is that 80% of the capacity is used only for preservation of potatoes. The perishable horticultural commodities find it difficult to link to distant markets, including overseas market. FDI will become catalyst in avoiding this distress sale and erosion & wastage in quality and quantity of the produce.

Manoj – ( Making a hurried entry) – Yes Shilpi, I have read that in accordance to the provisions made, any company going for 51% partnership in retail, shall have to tie up with a local partner. This will improve the income levels of all concerned and will make economy flourish with quality branded products at a lower price.

Vikas – FDI will improve the overall economic scenario.  It will serve as an antidote to inflation. The producer will get direct payment from the retailer and the same will be higher than what he was getting earlier due to the foul play by the intermediaries.  

Srikant (making second entry) – It is a myth. In fact,  The unorganized retail sector, which is being criticized so much over here,  is the largest source of employment after agriculture and has deep penetration in rural India. It generates more than 10% GDP of India. There is all probability that there will be a great job loss in this sector. The worst affected would be the rural youth.

Akshay – (Making third entry despite knowing very less time is left) – We have to view it in the light of one fact and that is which is more beneficial. FDI in retail will make the consumer happy as well as the small manufacurers. In the absence of intermediaries the consumer will end up paying less price for a better product and the farmer/manufacturer will also get better value for his product. Besides in the organized sector, consumer has to argue and fight a lot in case he has to return some faulty product to the retailer. This process will be standardized.

So friends, allowing FDI in multi brand retail would bring about supply chain improvement, investment in technology, manpower and skill development, upgradation in agriculture sector, benefits to government through greater GDP, tax income. The organized sector would also emphasise to produce more and thus shall generate more employment in production as well as retail industry. (Stops and takes a long breath with a smile – a reflection of achievement)

Moderator - Thank you friends, time for discussion is up.

Expert Feedback

The discussion was held in a healthy environment without much intervention and irrelevant talks. This enabled the candidates to have more time for discussion.

1. Prashant – Began to speak taking the lead but didn’t show much of the knowledge or could express in a coherent manner.  Not recommended.

2. Akshay – Presented well organized thoughts made three entries, have good knowledge. Recommended with top ranking.

3. Shilpi – Has good knowledge and grasp on the topic, flow of ideas is also good and can express effectively. Made two entries following Akshay but with different ideas. Rated 3rd in the group, if more than one or two are to be selected she can be third.

4. Srikant – Although has a rough voice but has the quality to penetrate and the expression of ideas make practical approach. Emphasised against the topic with logical arguments.  Rated 2nd in the group.

5. Rachna- Although presented some logical thought but appeared only as a follower. No clear understanding of the topic is observed.  Not recommended

6. Vikram – It seems the candidate has some knowledge but could present very little and spoke for the sake of speaking.  However, a logical point in regard to Public Distribution System was made by him. Could do better.  Not recommended

7. Manoj- Happened to read somewhere something but no grasp on the topic, nor is he able to present any concrete views.  Trying to hit beside the point.  Not recommended.

8. Vikas- He couldn’t contribute anything to the discussion and has repeated something that has already been said.  Not recommended.  

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