IBA Bangalore to organize MARKCON 2020, International Conference on Marketing Ecosystem and Innovations

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MBAUniverse.com News Desk |
January 3, 2020
Leading Bangalore based B-school Indus Business Academy is organizing the 13th International Conference on Marketing - MARKCON 2020 at its Bangalore campus on January 9-11, 2020. Academic scholars and practitioners in the area of marketing from India and around the world will discuss the theme: Marketing Ecosystem and Innovations: India and the Globe. More than 200 Papers have been received for the conference from leading institutions in India.

According to IBA, MARKCON 2020 has received a good response from across the globe. Conference has representation from 4 continents and more than 8 countries. “The who’s who from academia, including the premier institutes such as Indian Institute of Management, University of Vienna, Lehigh University, Griffith University Australia and many more are advising the conference in various capacities,” informs IBA... IBA Bangalore Admissions 2020 - Apply Now

Research experts from Indian Institute of Science, BML Munjal University, Indian Institute of Forest Management, Mudra Institute of Communications and many more renowned institutes are taking part in the conference. Resource people from Engineering institutes are rubbing shoulders with people from management schools.

More than 200 Papers are received, 120 of which are selected for presentations. Shri B. M. L Jain Memorial Life Time Achievement Award to be conferred to recognize Excellence in Management Education. Best Research papers from categories Faculty, Research Scholars and Students are being rewarded. In its first, best innovations in Marketing pedagogy is also being rewarded.

The conference is aimed at both academia and the practitioners to bring the alignment between theory and practice. It covers the following:

  • Marketing Ecosystem: Antecedent, components and challenges
  • Integration of Indian perspectives on marketing ecosystem and innovations
  • Innovations and disruptions intersecting the Indian and global markets resulting in strategic changes and competitive landscapes
  • Evolving new theorization and praxis towards understanding and development of comprehensive viewpoints on the topic from both academics and practitioners

Conference will include Pre and Post Conference workshops. Pre-conference Workshop: A workshop on Research and Paper Development will be conducted on 9th January 2020. Post-conference Workshop: Selected papers to be mentored by the conference Advisory and Review Committee. Post-conference assistance to the selected papers till publication in ABDC journal.

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