IFIM Business School Bangalore, one of the first six business schools in India to be accredited by AACSB, has achieved yet another distinction. IFIM has been ranked by QS Masters in Marketing Ranking 2021 amongst the Top 100 such programs (in 51-100 band) in the world for its PGDM Marketing program. Additionally, IFIM has been ranked in the 101-150 Band Globally in the QS Masters in Finance Rankings for its PGDM Finance Program.
HEC Paris Msc in Marketing program has been ranked No 1 in the Marketing Masters Ranking and Oxford University’s Said Business Schools MSc in Financial Economics has been ranked No 1 in Financial Masters Ranking. Masters in Management (MiM) is one of the fastest growing management programs globally, but has been virtually absent in the Indian market. This achievement by IFIM, which focusses extensively on specialization and employability, is expected to highlight the need and relevance of MIM programs in India.
QS Masters in Marketing Ranking 2021: Top 5 B-Schools
QS Masters Rankings 2021 include the MIM programmes offered at top B-schools across the world. In the QS Masters in Marketing Ranking 2021, top five B-schools are from France, USA, UK, Spain, while some of the institutes have multi campuses in different countries. Top five Masters in Marketing programs in QS Masters in Marketing Ranking 2021 are:
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Rank #
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B-School
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Program offered in Marketing
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|
1
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HEC Paris, France
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MSc in Marketing
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|
2
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Columbia University, New York, USA
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MS in Marketing Science
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3
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Imperial College Business School, London, UK
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MSc Strategic Marketing
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4
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Esade Business School, Barcelona, Spain
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MSc in Marketing Management
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5
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ESCP Business School, London/Paris (Multi-campus)
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MSc in Marketing & Creativity
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Source: QS Rankings
QS Masters in Finance Ranking 2021: Top 5 B-schools
B-schools in United Kingdom dominate in the list of top five institutes in the QS Masters in Finance Ranking 2021. While four management institutes are from UK, only one institute is from USA.
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Rank #
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B-School
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Program offered in Finance
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1
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Oxford (Said), Oxford, UK
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MSc Financial Economics
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2
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London Business School, London, UK
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MSc in Financial Analysis
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|
3
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MIT (Sloan), Cambridge (MA), USA
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Master of Finance
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|
4
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HEC Paris, France
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Master in International Finance
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|
5
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Cambridge (Judge), Cambridge, UK
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Master of Finance
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Source: QS Rankings
Elated with the rankings, Sanjay Padode, Chairman of the Governing Board at IFIM said “This is the probably the best news for a private business school on its Silver Jubilee year. The faculty of IFIM Business School has always dreamt big and I am proud that their efforts are elevating the stature of Indian Management Education globally.” Hailing the results, Dr. Atish Chattopadhyay, Director, IFIM Business School said “Post AACSB Accreditation in 2018, IFIM Business School took a break from Indian rankings and restructured itself for the Global Rankings. The results of the rankings by QS is a testimony to IFIM Business School being future ready, globally relevant and at par with top global B-Schools.”
MIM: A fast growing programs globally
Globally, MIM offers foundational courses in management and business for students with work experience under 2 years. MIM programs are positioned for students keen on getting entry level management jobs and are not willing to wait for 4-5 years that are needed for an MBA. According to a GMAC survey, MIM Programs are growing faster than MBA programs globally. In India, MBA program (which is ideally suited for candidates with 4-5 years of experience) has taken up the MIM slot where candidates without any experience can also enter. According to experts, MIM programs will be preferred by both graduates and employers for entry level managerial jobs.
“For the first job, specialised knowledge and technical skills are very important. As one moves up the ladder, one needs to have a holistic view of business, and therefore, a general MBA becomes relevant for a leadership role. In India, most of the first MBA jobs are based on specialised skills. And if that is the case, a Specialised Masters (or specialised master’s in management) is probably more suited for a fresher,” says Dr Atish Chattopadhyay.
“Given majority of management degree aspirants in India are freshers or with limited experience, an MIM (or a Specialised Masters) is more suitable in the Indian context,” he adds.
IFIM Launches ‘PGDM SpecX’ to focus on specialized Masters Program
Understanding its strengths, as recognized by QS Rankings, IFIM recently launched two new AICTE approved programmes - PGDM in Marketing and PGDM in Finance with Super Specializations to groom professionals in marketing and finance domains. Branded as ‘PGDM SpecX’, the programs will be taught by India’s top faculty in Marketing and Finance. Both the programs have distinctive features.
When asked the rationale for these launches, Dr Chattopadhyay says, “IFIM Business School is the only B-School from India to be ranked for Marketing and Finance specialisations. This clearly establishes IFIM Business School’s leadership position in grooming specialist finance and marketing professionals, who are relevant to the needs of the industry and are of global standards.”
IFIM PGDM Marketing is a two-year full-time specialized programme in management and is specially designed for students interested in focusing on a specialized management domain to build their career. It offers specialization in the areas of Digital Marketing, Sales & Service, Communication Design and Business Analytics. The approach to the Experiential learning in PGDM Marketing is accomplished through IBM Business Analytics Lab, Real Time Contextual Marketing Lab (RTCML), Case Studies Centre, Industry Internship Projects, Industry Guest Lectures, Workshops, Simulations, CSR Projects.
The two-year full time PGDM Finance at IFIM offers specialization in the areas of Capital Markets, Banking, Chartered Market Technician (CMT). The pedagogic approach is accomplished through IBM Business Analytics Lab, Prabhudas Lilladhar Finance Lab, Bloomberg Trading Terminal, Case Studies Centre, Industry Internship Projects, Industry Guest Lectures, Workshops, Simulations, CSR Projects. Students also get the advantage of IFIM being the university partner to CFA Program.
Both programs will be taught by an eclectic mix of both Scholarly Academics and Practice Oriented Faculty – which includes, 9 graduates from IIMs, of which 3 are IIM fellows, 11 graduates from IIT and BITS, of which 4 are Ph.Ds. The group also includes 4 faculty each with degrees from Central and Foreign Universities, and 14 faculty with CXO level experience.
“QS Ranking is a clear signal to recruiters in terms of which campus to look for when it comes to cutting edge talent in the areas of marketing and finance,’ adds Dr Chattopadhyay.
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