One of the best available estimates suggest that 2.5 quintillion (2.5 followed by 18 zeros) data is generated every day. Business organizations, both small and large, are moving from opinion based, intuition based and experienced based decisions to data-driven decisions. Firms use analytics to solve wide range of problems starting from simple process improvement to complex decision-making. Most of the products or services available today are driven by analytics.
However, the labour market data shows shortage of data analytics professionals and the demand for them likely to go upto 25 percent between 2020-2030. To address this shortage SSIM started a two-year full-time PGDM program in Business Analytics. SSIM exemplifies the foresight in uniting Business management, Analytical mathematics, Statistics and Computer science under one course i.e. PGDM Business Analytics. SSIM is the first institute, among the Telugu speaking states, to offer a PGDM program exclusively on Business Analytics.
PGDM Business Analytics at SSIM is a unique course blended with business acumen, statistics and technology. This program is will be a best-fit for students who are willing to build their careers in the area of analytics. This course focuses on functional domains of management and its application in different industry sectors.
Students will be focusing on Marketing analytics, Financial analytics, HR analytics, Operational analytics etc., This course will also build strong foundations for emerging fields of data science like Artificial intelligence, Neural networks, Advanced Machine learning, Big data analytics and Cloud computing techniques.
SSIM PGDM Business Analytics programme is designed to achieve the following specific objectives:
- To gain understanding of how managers use business analytics to formulate and solve business problems and to support managerial decision making.
- To apply principles and skills of economics, marketing, and decision making to contexts and environments in data science.
- To build and enhance business intelligence capabilities by adopting the appropriate technology and software solutions.
- To provide students with leading-edge analytical skills in various functional areas of business.
SSIM PGDM-BA EDGE
- Embedded with Harvard Business School Online Business Analytics certification
- Exposure to wide range of software, programming languages and big data processing tools
- Experiential learning through simulations and gamifications
- Eminent faculty members with industry, academia and research experience
- Earn-while-you-learn: Paid summer internships
- Exchange programs for students - Herzing University, Atlanta (USA)
- Entered in to Memorandum of Understanding with leading national and international organizations for internships and placements
- Enhancement of entrepreneurial skills
- Exemplary rankings by leading rating agencies
- Equity Lever’s Capstone Project
- 50+ electives
- Live Projects
- Managerial Competency development program
- Real time cases
- Business Simulations
