Eminent speakers from world of marketing practice to address IIML conference on Consumers of Emerging Markets

The Indian Institute of Management Lucknow is to hold the 2014 Annual Conference of the Emerging Markets Conference Board at its Noida campus from 9-11 January 2014. The theme of the conference is Listening to Consumers of Emerging Markets.

There are three main objectives of the conference:
1. To provide a platform where marketing practitioners and academicians share and discuss the contemporary marketing issues and challenges in the changing consumer context in emerging economies.
2. To share scholarly research on emerging opportunities and threats in the changing market context in emerging economies.
3. To analyze and understand the underlying behavioral changes among consumer communities leading to the emergence of more demanding and savvy customers in emerging economies.
The inaugural session of the conference on January 9, 2014 will be addressed byDr. Devi Singh, Director IIM Lucknow .

The eminent speakers who will be sharing their ideas in the conference include Prof. Jagdish Sheth - Charles H. Kellstadt Professor of Marketing at Emory University; Prof. Naresh Malhotra - Chairman, Emerging Markets Conference Board; Prof. Amitava Chattopadhyay - Author of best seller The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands; Mr. Thomas Puliyel - President, IMRB; Prof. Linda Price President, Association of Consumer Research; Mr. Pramod Bhasin - Founder and Vice Chairman GENPACT; Mr. D. Shivakumar - CEO, PEPSICO India; Ms. Rama Bijapurkar - Author of Winning in the Indian Market: Understanding the Transformation of Consumer India; Prof. Udo Wagner President, European Marketing Academy; Mr. Gerald Mahinda - CEO, Diageo South Africa; Ms. Phyllis Macfarlane President, Market Research Society, UK and Prof. Wei Lu - Dean of ACEM, Shanghai Jiao Tong University, China.

The main highlights of the IIM Lucknow conference will be
1. Consumer-led Business Strategies
2. Leveraging the Power of Marketing Research
3. Understanding Consumers in Digital Era
4. Creating Value for Consumers Food, Healthcare, Rural Market, Services
5. Linking Research to Business Practice
6. Meet the Top Journal Editors, Marketing Practitioners and Academicians

MBAUniverse.com is the online media partner of the conference.
A pre conference workshop based on Understanding Consumers through Metaphor Analysis and Ethnography will also be organized on January 8-9, 2014 in which there would be interactive sessions with Prof. Russell Belk - Kraft Foods Chair, York University; Often called Father of Qualitative Research; Prof. Jerry Olson Olson-Zaltman fame; Prof. Gliz Ger (Bilkent University) and Mr. Holger E. Metzger (Managing Director, TMRC).
The key takeaways of the pre conference workshop will be:

Metaphor Workshop - Using metaphor to understand consumers unconscious thoughts and feelings and leveraging metaphoric insights to guide marketing strategy: Lessons from 15 years of ZMET research
Ethnography Workshop - The workshop will introduce the participants to the design and conduct of ethnographic research. The last date to register for the conference is January 4, 2014.

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