MICA Ahmedabad celebrated its 25th Anniversary in the presence of students across batches and courses, and faculty members, in its Shela campus on Friday February 5, 2016. The event was characterized by a mark of respect and reverence to Shri A.G.Krishnamurthy, the founder of the institute, who passed away on the Friday morning at the age of 73.
During the traditional ceremony, the Director of the institute, Dr.Nagesh Rao spoke about the achievements of Shri Krishnamurthy and his initiative and foresight that led to the formation of India’s only institute specializing in strategic communications management, a name it has lived up to all these years.
“It is poignant and poetic to note that AGK, as he was fondly called, should attain heavenly abode today, while he stood at this very place exactly 25 years ago, to the day, to launch an institute that created a niche and a name for itself. Knowing about the man, it will only be proper to observe that he would not have liked us to mourn his demise, but celebrate his life on this day. Let us gather tonight to reflect on his vision and observe the day with respect and dignity.”
Cultural performances on the occasion were organized at the football ground on campus, where students gathered in hordes. The event began with speeches from the Director Dr.Nagesh Rao, Mr. Sethu Iyer and Dr. Shailesh Yagnik, who paid tribute to the great visionary AGK. Those who knew him personally recounted their experiences to the audience.
The event saw not only students, but faculty and support staff take the stage to exhibit their talents. The audience cheered on as dance performances, stand-up acts, poetry recitations captured their applause.
Mr.Pravin Mishra, award-winning filmmaker, painter, newspaper columnist and MICA faculty created and unveiled a sketch of the legendary Shri A.G. Krishnamurthy as a mark of respect and admiration.
Established in 1991, MICA is the only residential institute in the country, and perhaps the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. MICA’s core belief — that communication, creative thinking, consumer centricity and community outreach form the building blocks of grooming future leaders who focus on the triple bottom line of people, planet, and profit — combined with recruiters’ propensity to hire MICAns makes the institute a dream campus for B-school aspirants.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community. Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.
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