This program is aimed at producing professionally trained manpower to occupy leadership/managerial roles in the domain of sales & marketing across various sectors of the economy. Sales skills are at a premium today and there is a growing need for well-trained sales professionals in India. With customers being more aware and demanding, the quality of sales needs to be top class. In the B2B arena, the emphasis is on managing relationships through excellent account management practices. On the other hand, in B2C, the challenge is to succeed in organized retail and growing rural markets. Sales jobs have also become more data driven with rapid technological progress. At the senior and middle level, sales managers need to make decisions based on sophisticated tools and manage a sales team that is more materialistic and achievement oriented.
Course Highlights:
