Post Graduate Diploma in Management- Marketing

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Apeejay School of Management, Dwarka, New Delhi

Post Graduate Diploma in Management- Marketing
Course Type:
Tuition Fee:
INR 9,00,000
24 Months
Approved by:
Total Seats:

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Course Highlights

The Institute offers full-time Post Graduate Diploma In Management (PGDM). ASM PGDM is AICTE and NBA Accredited & provided equivalence to MBA Degree by AIU. The programme is carried through the trimester system with six terms spread over two years.

ASM is guided by its mission of creating globally competitive, socially sensitive, and ethically sound business leaders. Student learning at ASM is based on theory, cases, projects and experiential learning methods.

Programme Educational Objectives: The programme enables the students to

  • Demonstrate comprehensive knowledge in core and functional areas of Business Management
  • Provide valuable contribution to the organization with creative & analytical thinking and decision making.
  • Demonstrate ethical intent, societal concerns, and global outlook in decision making.
  • Practice life-long learning and leadership by maintaining high standards of quality in own or other organization.

Globalization, revolution in communications, information technology and ease in mobility have changed the way we do business. The market is open and competition is fierce. Organizations need to stay abreast of the latest strategies and techniques to survive, sustain and grow. This requires people with the right conceptual foundation, analytical skills and application abilities to help them attain and maintain the crucial competitive edge – managers who can lead from the front. The programme has been designed to fulfill this vital need. The programme takes a holistic approach, helping to shape complete managers, who can balance the needs of various stakeholders.

The programme aims at providing young enthusiastic minds the power to shape their career paths and influence change. In-depth knowledge, analytical rigour, rational thinking, commitment, ethics & values, competition, and innovation are the core values instilled in each individual who graduates from the programme. The programme is intended to develop an integrated perspective of the total managerial function and gives the students a strong foundation necessary for assuming managerial responsibilities.

The programme structure consists of core and elective courses. It covers general management subjects common to all functional areas of management and offers specialization tracks in Finance, Marketing, Human Resources, Information Technology, International Business and Operations Management preparing the students for managerial roles in various Industries and Functional area. It also includes a summer internship project after completion of 3rd trimester and Final Research Project starting in the 4th trimester.

Programmes Outcomes: On completion of the PGDM programmes, a student will be able to

  • Solve Business Problems: Demonstrate knowledge of management theories and practices to solve business problems
  • Apply skills in decision making: Apply analytical, problem solving, creative thinking skills in decision making using emerging tools and techniques
  • Evolve value-based thinking: Develop value-based thinking abilities to choose ethically appropriate alternatives while keeping stakeholders’ interest in mind
  • Achieve organizational goals: Demonstrate lifelong learning and leadership skills towards achieving organizational/entrepreneurial goals


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Exams Taken
Work Experience
Not Applicable
Admissions Process

Admission Procedure

  • The Institute considers CAT / MAT / XAT / GMAT/ CMAT/ATMA scores for admission to its PGDM & PGDM- Marketing programmes. Based on merit, candidates who qualify on various parameters (CAT/ MAT etc. scores, graduation scores) will be called for Group Discussion, Personal Interview to be held at ASM Campus and possibly other cities in India (Punjab, U.P., etc.).
  • Students in the category of Foreign Nationals/ persons of Indian origin (PIO) / children of Indian workers in Gulf countries (FN/PIO/GQ), who are unable to take the above test in India, may opt for GMAT.

During personal interview, candidate may be asked about his/her background, strengths and weaknesses, career objectives, reasons for joining the PGDM course, subjects studied at the undergraduate level, current affairs related to business and industry, etc.

Important Dates
Interview & GD Process
Essay writing | Group discussion | Personal Interview | Written Ability Test
Seats: 30

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