PGDM - Marketing program is designed to meet emerging marketing needs of the industry characterized by globalization, advancements in information and communication technologies and unbound entrepreneurial spirit across the world. ASM is conscious of the need of the corporate for managerial talent imbued with appropriate conceptual foundations, analytical skills, social sensitivity, ethical mind-set and ability to work in a highly competitive environment.
PGDM (Marketing) program of Apeejay School of Management (ASM) is approved by All India Council for Technical Education (AICTE).
The program covers general management courses common to all functional areas of management with specialization in the selected areas of study. The curriculum structure consists of core courses and three specialization tracks i.e. Advertising & Brand Management, FMCG & Retail and BFSI-Marketing. Students have to choose any one specialization track. It also includes a 10-12 weeks’ summer internship project after completion of 3rd term and a research project spanning 4th, 5th & 6th terms.
