The Post-Graduate Diploma in Management (E-Business) programme is designed to provide students a thorough understanding of sucesfully managing businesses in an online environment, and its applications to improve business processes and decision-making. The programme equips students to take on significant responsibilities available in the dynamic platform economy and contribute to society at large. After completing the programme, participants will be able to comprehend business issues holistically by relating the theories and concepts to the work environment specific to E-Business domain such as Digital Marketing (DM), Social Media Marketing (SMM), Search Engine Optimization (SEO), E-commerce Platform businesses, online customer relationship management (CRM / eCRM), E-Mail Marketing, Cybersecurity, Digital Analytics and Applications of Artificial Intelligence (AI) in E--Businesses among others.
Course Highlights:
